The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for specific television shows can play an important role in content decisions. Using the example of "Californication" for the month of March 2024 in the United States, we can see how such data can help in making informed content acquisition and distribution decisions.
The first question that arises is how much is this show worth, and how popular is it relative to other shows in the market? Based on the audience demand for the past 30 days, "Californication" has 11.7 times more demand than the average show in the United States, and there are only 2.7% of shows that have this level of demand. Moreover, demand for this show has been increasing recently, increasing by 21.6% over the past month compared to demand over the last year. Therefore, "Californication" can be considered as a valuable show with a considerable fan base, making it a strong contender for acquisition.
Using demand data further, we can investigate potential international demand for the show, or how well it would perform if distributed in other parts of the world. The show's travelability is good, which means it has potential for international success. On a rolling year basis, the show peaked at 16.1 times the average, while over the last 30 days, it's peaked at 12.6 times the average. This indicates that the show has increased in popularity, making it a desirable asset for streaming platforms looking to expand their international content portfolio. Additionally, audience demand in the United States is outstanding, and it is "Californication"'s number one market globally, followed by China where demand is also outstanding. This information can be especially useful to platforms looking to expand their services into these areas.
Another question to ask is how much a show is worth to a platform, which is where content valuation comes into play. Based on the outstanding demand for "Californication," a content valuation system can reveal the dollar value of the show's contribution to any platform, in any region. It can help to identify the value of the show to a particular platform, its ability to attract new subscribers, and how its value changes over time. Using these insights, platforms can make data-driven decisions regarding their content investments, pricing and distribution strategies, and partnerships with studios and distributors.
Demand data can also be used to determine whether there are any potential spin-off opportunities for a show, which is measured by its franchisability. For "Californication," its franchisability is good, indicating that it has potential for generating successful spin-offs, merchandise, and branding opportunities.
In summary, Parrot Analytics' demand data provides entertainment executives with crucial insights into audience preferences, trends in the market, and content performance across regions and platforms. It helps in strategic decisions such as content acquisition, distribution, programming, and valuation, enabling executives to make data-driven decisions that optimize the success of their content offerings.
This is Californication's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Californication travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Californication is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Californication, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Californication in the United States. We provide our partners with deep SVOD know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.