The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand through data analytics can help you make more informed content decisions. Using the example of "Castaways," we can see how demand data can inform content valuation, acquisition, and programming decisions, as well as help understand audience preferences and engagement.
Firstly, demand data can inform content valuation and help entertainment executives determine how much to spend on content. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. By using demand data, executives can calculate the return on investment for a specific title and assess a TV series' ability to drive subscriptions and mitigate churn.
Secondly, demand data can inform acquisition decisions by identifying the most popular TV shows. In the case of "Castaways," audience demand has decreased in the United States by 77.1% during February, indicating a potential shift in interest or competition from other shows. Knowing which titles keep the current audience happy and which ones attract new subscribers to your platform can help you make more effective acquisition decisions.
Thirdly, programming decisions can be informed by using demand data to understand global audience preferences, determine optimal release strategy and pricing, and uncover under-monetized titles. For instance, by examining the top 10 markets where "Castaways" is most in-demand, entertainment executives can determine which markets to focus on and target for distribution. Furthermore, by understanding the longevity and momentum of a TV show, executives can decide whether to invest in more seasons or further monetize the IP for spin-offs and franchises.
Lastly, demand data can help entertainment executives understand audience engagement and preferences. By identifying similar titles that fans of "Castaways" also like, such as "Frasier (2023)" and "The Morning Show (US)", executives can target programming decisions toward similar content. Moreover, by analyzing audience demand in specific genres or markets, executives can understand audience preferences and tailor their programming strategies to meet their expectations.
In summary, demand data is a critical tool that can inform strategic decision-making for entertainment executives. By leveraging global content demand and supply, executives can gain a deeper understanding of audience preferences, make more informed decisions on content valuation, acquisition, and programming, and ultimately drive success for their platform or network.
This is Castaways's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Castaways travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Castaways is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Castaways, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Survival Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Castaways in the United States. We provide our partners with deep OTT know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.