The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, one of your key objectives is to make data-informed decisions that will optimize your content performance. In recent years, the use of demand data has become critical within the entertainment industry. Studying the demand for a show, such as the example of "Centaurworld" for March 2024, can inform your content-related strategies and performance optimization. Below, we will discuss how demand data can help you make more informed decisions across various areas.
Firstly, content valuation. The demand data for "Centaurworld" shows that it has 3.7 times the audience demand of the average show in the United States over the last 30 days. This high demand ranks the show in the top 8.6% of all TV shows. With such a high demand, and with its peak demand being 7.1 times the average over the entire year, it is crucial to leverage data-informed content valuation methods such as Parrot Analytics' content valuation system to estimate the dollar value contribution of this show to any platform. It can also be used to assess its ability to drive subscriptions and mitigate churn, its cannibalization of audiences, and many other content evaluation parameters.
Secondly, demand data can be used to guide programming decisions. By evaluating the demand for "Centaurworld" and comparing it to the demand for similar shows, such as "Rick and Morty" and "The Umbrella Academy," you can pick up insights on audience tastes and preferences. This knowledge can inform green-lighting decisions or building up the existing lineup of the platform or network. Additionally, demand data can inform the selection of the most suitable platform or network to distribute the content.
Thirdly, demand data can help you to make informed acquisition decisions. With an increasing amount of content to choose from, it is crucial to be able to identify the content with high demand and excellent performance when deciding on new titles. With "Centaurworld," the data shows that audience demand for the show has been increasing by 9.1% in the United States during March 2024. This information shows that the show is resonating well with the audience in its current market, which can act as an indicator for its future potential and inform an acquisition decision.
Fourthly, demand data is fundamental in informing distribution decisions. By evaluating "Centaurworld's" demand data across the top 10 global markets, executives can decide which markets to focus on and invest resources in, where to prioritize advertising, marketing, and other promotional activities.
Finally, demand data is crucial in guiding subscriber acquisition and retention. By studying the demand for "Centaurworld," it's possible to identify which TV titles viewers are interested in and make strategic programming decisions that contribute to the audience growth of a platform. Additionally, by analyzing the show's demand in the United States, France, and other global markets, executives can invest in exclusive content deals or marketing strategies to target and retain existing subscribers with varying preferences within geographies.
In conclusion, studying demand data is crucial for executives when making informed decisions about content, acquisition, distribution, marketing, and customer retention. The insights provided by analyzing demand data should be used alongside traditional forms of audience feedback, reviews, and more to make informed decisions to optimize revenue and growth in an ever-increasingly competitive streaming market.
This is Centaurworld's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Centaurworld travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Centaurworld is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Centaurworld, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for Centaurworld in the United States. We provide our partners with comprehensive SVOD competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.