The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making strategic decisions regarding content valuation, acquisition, programming, and distribution to ensure your platform or network's success. One key tool that can help inform these decisions is demand data, which can provide valuable insights on a show's performance, popularity, and potential audience.
For instance, let's take a look at the demand data for "Central De Abasto" in the United States for the month of March 2024. With 3.1 times the audience demand of the average show in the United States over the last 30 days, demand for "Central De Abasto" is good. This implies that the show has been performing well and may have potential for continued success. Additionally, we see that demand for the show has been increasing recently, with its demand exceeding the average by 2.9 times over the last 90 days.
Furthermore, we can gain a deeper understanding of the show's popularity within its genre and target audience. For example, "Central De Abasto" ranks at the 94.5th percentile in the romance genre, in March, indicating that it has higher demand than 94.5% of all romance titles in the United States. This information can help executives make more informed content decisions regarding what genres and themes are most resonant with their audience.
It's also important to analyze the show's international performance, which can help you determine its travelability potential and whether it may be worthwhile to distribute the show in other markets. We see that the demand for "Central De Abasto" in the United States was 36% of the demand in its country of origin, Mexico, and that its global performance across several dimensions is mixed. For example, its longevity and momentum are good, which indicates that its audience demand is maintained over time and is growing at a reasonable pace. However, its reach and franchisability potential are poor, implying that the show may have difficulty attracting new audiences or expanding into spin-offs.
Finally, comparing the performance of "Central De Abasto" over the last 30 days to its rolling year performance can help executives identify trending patterns and potential opportunities. For instance, we see that the show has experienced increased popularity over the last 30 days compared to its rolling year performance, with a higher peak demand and average demand.
All of this information can be valuable to help inform your strategic decisions, whether you're considering content valuation, acquisition, programming, or distribution. By leveraging demand data, entertainment executives can gain a deeper understanding of a show's performance, popularity, and target audience, allowing them to make more informed and data-driven decisions.
Central De Abasto's travelability to the United States in the last 30 days is 35%, which means that the audience demand for Central De Abasto is 35% of the demand in its country of origin, Mexico. Click through to another market to discover how well Central De Abasto travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s Central De Abasto is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Central De Abasto, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Central De Abasto in the United States. We provide our partners with comprehensive television industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.