The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide a wealth of insights that can help you make more informed content, acquisition, distribution, and programming decisions. Let's take a look at how demand data for the TV series "Chainsaw Man" can be analyzed to provide such insights.
The first and most apparent use of demand data is content valuation. A content valuation system powered by demand data can reveal the dollar value contribution of a show or library to any platform in any region. A content valuator can use demand data to answer questions such as: How much is my series worth? How much of my series' value is being driven by demand for one of its stars? What is the value of a content library to a platform over time? Why should my series be considered a strategic asset for a streaming platform?
In the case of "Chainsaw Man", its demand in the United States over the last 30 days was 12.8 times the average show, highlighting its outstanding performance compared to other shows in the region. Such information can help an executive make an informed decision on whether to acquire the show or to negotiate a fair price for its rights if they are already in possession. The show has peak demand of 29.2 times the average over the course of the entire year. And comparing this performance to the last 30 days shows that there was a 37.2% increase in demand, highlighting recent growth.
Demand data can also inform global content performance. Travelability is a dimension of a content's global performance that measures its international demand relative to its home market. For "Chainsaw Man", its travelability is outstanding, highlighting its potential to perform well in foreign markets. Further insight can be found in the top 10 global markets where the show is most in-demand. Thus, travelability can help in determining which markets to target for distribution.
The show's momentum, the pace of growth, is okay. Understanding momentum can help determine the effectiveness of pre- and post-premiere marketing campaigns, and whether they need to be optimized for success. Longevity, which measures how well audience demand is maintained over time, is outstanding, indicating that the show is likely to have strong catalog value.
Demand data can also be used to optimize the series' release strategy and pricing. In particular, demand can provide showrunners with data of the best release strategies for different target markets and demographics. In the case of Chainsaw Man, demand spiked in mid-December 2023, indicating that a localised release strategy in that part of the world might lead to better performance.
Lastly, demand data can inform the platform and network fit. By understanding where and how a TV show is performing well, executives can determine where and which distribution platforms to target.
In conclusion, demand data is an important tool that can help executives make more informed decisions. By analyzing demand data for a show such as "Chainsaw Man", executives can optimize content valuation, global content performance, release strategy, platform and network fit, and more.
Chainsaw Man (チェンソーマン)'s travelability to the United States in the last 30 days is 205%, which means that the audience demand for Chainsaw Man (チェンソーマン) is 205% of the demand in its country of origin, Japan. Click through to another market to discover how well Chainsaw Man (チェンソーマン) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chainsaw Man (チェンソーマン), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on Feb. 28, 2024, 1:03 p.m. PST using television demand content from Parrot Analytics for Chainsaw Man (チェンソーマン) in the United States. We provide our partners with essential TV industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.