The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives can make informed content decisions using demand data on various dimensions. The demand data for "Cheyenne" can reveal insights that can help content executives make informed content decisions. Demand data reveals the value of a content library to a platform over time. It allows executives to know how well an existing title is performing as an acquisition-driving or churn-reducing title, how it can assess the value of exclusivity and how to estimate cannibalization of audiences if a title is available on multiple services.
Regarding the valuation of "Cheyenne," the content achieved 3.7 times the audience demand of the average show in the United States over the last 30 days. This indicates that the demand for "Cheyenne" is good. The show ranks at the 91.7th percentile in the drama genre in February, which means "Cheyenne" has higher demand than 91.7% of all drama titles in the United States. By using demand data to calculate the ROI, a specific title is expected to bring any platform or how the title drives engagement across the rest of the catalog. Executives can leverage demand data to estimate the dollar value contribution of a title to a platform.
The analysis also reveals that the audience demand for the show has decreased in the United States by 32.0% in February. However, demand spiked in late February 2024 for the United States. This information is essential to content executives as it reveals insight into audience behavior and preference concerning the show.
Demand data can also help executives make acquisition or distribution decisions, such as content supply and demand. The show's top 10 global markets are revealed through demand data. The United States is the number one market globally, with "Cheyenne" achieving good audience demand. Canada ranks second, where demand is okay.
Using demand data, executives can optimize their pricing strategy and determine the appropriate release strategy for the content. This is revealed by the momentum and longevity of "Cheyenne." The momentum, the pace of growth, is okay, and the longevity is good, indicating that the audience demand for the show has been maintained over time.
Finally, demand data on "Cheyenne" can be used to answer different questions to help executives make informed content decisions. For instance, TV executives can determine what content to produce or acquire to support global SVOD expansion. Also, using demand data enables executives to compare the performance of "Cheyenne" with other titles available on the market and inform pre-release marketing. Overall, by analyzing demand data of shows such as "Cheyenne," content executives can make informed content decisions that will drive ROI.
This is Cheyenne's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Cheyenne travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Cheyenne is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cheyenne, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 1:19 a.m. PST using global demand metrics from Parrot Analytics for Cheyenne in the United States. We provide our partners with smart entertainment industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.