The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make informed decisions for content acquisition, distribution, and programming. Parrot Analytics content valuation system, powered by global content demand, can help you determine the dollar value of any title, its contribution to a platform in a specific region, and its ability to drive subscriptions and mitigate churn. Here are some questions you can answer with demand data, using "Chicago Fire" as an example:
1. How much is "Chicago Fire" worth, and how does its value compare to other titles?
The Parrot Analytics content valuation system can answer these questions by revealing the dollar value contribution of any title to any platform in any region. According to the data, "Chicago Fire" had outstanding audience demand in the United States, with 28.9 times the audience demand of the average show over the last 30 days. The show also ranked at the 99.8th percentile in the drama genre in January, indicating that "Chicago Fire" has higher demand than 99.8% of all drama titles in the United States. These metrics suggest that "Chicago Fire" holds significant value and can help to drive engagement and retain customers.
2. What are the most popular shows and genres that fans of "Chicago Fire" also like?
Demand data can provide valuable insights into audience preferences and help you identify other titles or genres that are similar to your show. According to the data, some other shows that fans of "Chicago Fire" also like are "Chicago Med," "NCIS," "Station 19," and "The Rookie." These insights can help you make informed decisions regarding content acquisition or programming.
3. How is "Chicago Fire" performing globally, and where are the most in-demand markets?
The Parrot Pulse for "Chicago Fire" provides an independent measure of its global performance across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. According to the data, "Chicago Fire" has outstanding demand globally, exceptional travelability, longevity, momentum, and franchisability, and exceptional reach. By examining the top 10 global markets where "Chicago Fire" is most in-demand, we find that the United States is "Chicago Fire"'s number one market globally, followed closely by Canada, the United Kingdom, and Australia.
4. How can "Chicago Fire" be leveraged to grow a platform's audience or mitigate churn?
Demand data can show you how a specific title can drive subscriptions or retain customers. For instance, with its outstanding audience demand and increasing popularity, "Chicago Fire" could be a strategic acquisition for a platform looking to grow its audience. Furthermore, comparing the show's performance over a 1-year rolling basis with its performance over the last 30 days shows that demand for the show has been increasing, indicating its potential to mitigate churn.
5. What is the optimal release strategy for "Chicago Fire"?
Demand data can help you optimize the release strategy for a title by identifying spikes or changes in demand. For instance, the data for "Chicago Fire" shows that demand for the show spiked in late January 2024, indicating that a release during that time may have been optimal. Knowing when and where demand for a show is highest can help you plan an effective release strategy and pricing.
By leveraging demand data, you can make more informed decisions regarding content acquisition, distribution, and programming, and ensure that you are investing in titles that hold significant value and drive engagement.
This is Chicago Fire's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Chicago Fire travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chicago Fire), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Chicago Fire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chicago Fire, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on Feb. 28, 2024, 1 p.m. PST using global tv demand content analytics from Parrot Analytics for Chicago Fire in the United States. We provide our partners with meaningful TV series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.