The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to stay ahead of the curve? With demand data, you can make more informed content, acquisition, distribution, and programming decisions. By leveraging demand data, executives can understand the popularity of TV shows like "Chilling Adventures Of Sabrina" and gain insights into audience preferences and behavior. Here are five ways demand data can inform strategic decision-making:
1. Content Valuation: Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By examining the demand for "Chilling Adventures Of Sabrina," executives can understand the popularity of the show relative to the average title in the United States. This insight can help with strategic decision-making concerning content valuation.
2. Market Insights: Using demand data, executives can analyze the popularity of a TV show in specific regions or globally. For example, "Chilling Adventures Of Sabrina" has highest demand in the United States followed by Germany. Information like this is valuable when making acquisition or distribution decisions.
3. Subscriber Acquisition and Retention: Executives need to create a compelling offer to attract and retain subscribers. Demand data can inform what content is most popular and has the potential to attract new subscribers to a platform. In this case, fan favorites for "Chilling Adventures Of Sabrina" include other popular TV shows. This information can help executives make informed content acquisition decisions that help to keep their current audience happy and attract new audiences.
4. Release Strategy and Affinity Analysis: Understanding popular content can inform strategic release strategies or marketing campaigns ahead of a premiere. Executives can also learn more about their audience through affinity analysis (who they are fans of, what types of brands they engage, etc.), and design marketing campaigns with the right demographic groups in mind.
5. Competitive Benchmarking: Understanding the performance of "Chilling Adventures Of Sabrina" relative to other content available on the market is critical. The demand data on the show can inform the decision-making process concerning which shows should be acquired, distributed or produced, and which ones can help make strategic partnerships to expand their audience.
By leveraging demand data, executives have access to crucial insights that will help them make informed decisions about content, acquisition, distribution, and programming strategy. All of these insights are crucial for them to stand out and stay ahead of the curve in this highly-competitive entertainment landscape.
This is Chilling Adventures Of Sabrina's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Chilling Adventures Of Sabrina travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chilling Adventures Of Sabrina), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Chilling Adventures Of Sabrina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chilling Adventures Of Sabrina, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Feb. 26, 2024, 1:01 p.m. PST using global demand analytics from Parrot Analytics for Chilling Adventures Of Sabrina in the United States. We provide our partners with smart content insight to help them drive better and more informed content investment strategies. Contact us today to find out more.