The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the performance of a show like "Chopped" can be analyzed to help make more informed content, acquisition, distribution and programming decisions. The key information to take into account is audience demand data across specific regions and markets, and how this demand has changed over time.
Using demand data to value content can help answer questions like how much a series is worth, how a content library is valued over time to a platform, and whether a TV series is a strategic asset for a streaming platform. Looking at the demand data for "Chopped" can provide these types of insights, as well as informing decisions around acquisition, development, and marketing of the show and its spin-offs or franchises.
For example, looking at the audience demand for the show in the US over the past 30 days, we can see that "Chopped" has an outstanding demand which is 16.2 times the average show. Using this information, a TV executive can estimate a value for the series and decide its strategic importance for their platform. Additionally, the audience demand for "Chopped" is increasing, which indicates its popularity is also growing. Therefore, an executive can consider developing a spin-off or franchise in the future to monetize that increased audience interest.
Another valuable use of demand data is to compare the performance of a show to the performance of other titles within a specific genre or market. In this case, we can compare "Chopped" to other reality shows in the US. The data shows that "Chopped" ranks at the 99.0th percentile in the reality genre, which means it has higher demand than 99.0% of all reality titles in the United States. This indicates that this show is a top performer in the reality genre and that competitors might struggle to compete with "Chopped". Executives may need to work to assure that this reality show is part of their content acquisition strategy.
Demand data can also help in geographic-based decision-making. For example, executives can use the information about where in the world "Chopped" is most in-demand to make informed decisions about distribution and availability of the show. Specifically, the show's exceptional demand in the US may signal the need to prioritize domestic distribution or to strike a deal with a streaming platform in that country. However, executives must bear in mind that the show is in demand in other markets where it is worth considering licensing opportunities or exploring the potential for local adaptations.
Overall, demand data can provide TV executives with valuable insights that can inform content valuation, acquisition, distribution, and programming decisions. By looking at data insights for the show, executives can estimate value, anticipate growth, develop franchises, evaluate the possibility of the shows expansion into other markets, and make informed decisions about how to connect with audiences where the show has an intense interest.
This is Chopped's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Chopped travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Food Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chopped, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Chopped in the United States. We provide our partners with far-reaching television workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.