The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial when making informed content, distribution, acquisition and programming decisions. The demand data for the television series "Chucky" demonstrates how the use of this data can help executives create an effective strategy.
Content Valuation:
Using Parrot Analytics' content valuation system, which is based on audience demand, executives can determine how much the television series "Chucky" is worth to a given platform, and its dollar value contribution. Specifically, executives can answer questions regarding how much the series is worth and how much of its value is attributed to a particular star, and estimate its cannibalization across multiple platforms. Additionally, an understanding of how the series drives engagement across the platform can help to determine investment decisions and provide insights into the series' ROI.
Acquisition Decisions:
Understanding audience demand allows executives to make strategic acquisition decisions. By analyzing the audience demand data of a show, executives can identify which titles exhibit opportunity to acquire or produce, and determine how they should allocate their funds to maximize future content investments. In the case of "Chucky," it is clear that the show has a dedicated following in the United States, Canada, Brazil, the United Kingdom, Australia, and other countries, indicating that it may be a wise acquisition for streaming platforms looking to increase their engagement and audience base.
Distribution Decisions:
By understanding a show's demand, executives can make informed decisions about distributing content across multiple platforms, leveraging the strengths of each to maximize their reach. In the case of "Chucky," its international appeal, as measured by the Travelability dimension of the Parrot Pulse, provides insights into which global markets in which it may be successful. Executives can also assess the franchise and spin-off potential of the series, as measured by the Franchisability dimension, to determine whether it can be leveraged to create additional content and revenue streams.
Programming Decisions:
Finally, understanding audience demand helps executives make informed programming decisions. By assessing how popular "Chucky" is relative to the market averages, executives can determine whether the show is a good fit for programming, and what kind of audience it might attract. Additionally, understanding how the show's demand changes over time can help executives predict when and how to effectively market the show. In the case of "Chucky," its spike in demand in late March 2024 suggests that a marketing campaign around that time may have been particularly effective.
In conclusion, audience demand data provides executives with valuable insights into the popularity, performance, and potential of content, as well as effective strategies to guide their content, acquisition, distribution, and programming decisions. By examining the example of "Chucky," we can see how demand data can influence a number of different strategic decisions, highlighting why it is essential for entertainment executives in today's ever-changing market.
This is Chucky's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Chucky travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Chucky is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chucky, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Chucky in the United States. We provide our partners with smart SVOD analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.