The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always on the lookout for shows that can bring more subscribers, more revenue, and make your brand more appealing. You want to make sure the content you produce or acquire has the potential to resonate with viewers and outshine its competitors. This is where demand data comes into play.
Let's take a look at "Chucky," a horror series that started airing in October 2021. In the U.S. market, this show has remarkable demand; it is 25.5 times more in-demand than the average show in the region over the last 30 days. Demand has been increasing recently, which is a positive indication for content valuation as it is showing positive momentum. According to Parrot Analytics, the demand spike happened later in October 2023.
If you are a content distributor or OTT platform, you would want to know how this show is doing globally. "Chucky" performed outstandingly in all countries where it was in demand over the last 30 days, especially in Canada, Brazil, Australia, and the United States. In the United States, it achieved a demand of 13.1x, which outperforms the title's demand in all other countries.
Another area where demand data comes in handy is content valuation. By using demand data, you can evaluate the ROI a specific title might bring to your platform or company, and this process can be done via Parrot Analytics' content valuation system which is based on demand data. In the case of "Chucky," the demand level is high, indicating that it has high value potential. You can use demand data to determine the baseline value of the title, estimate the audience cannibalization of the title, as well as assess its franchise potential, reach, momentum, longevity, and travelability.
If you are a production company, demand data can help you to gauge the potential popularity of your upcoming shows. In the case of "Chucky," the platform's data can tell you what elements of existing content fans like the most, how to optimize an upcoming production for success, and which TV shows to partner with to expand your audience.
Finally, if you are a linear network or pay TV network, demand data can inform programming decisions. By comparing the performance of "Chucky" on a 1 year rolling basis vs the last 30 days, you can be aware of the show's increased popularity. Having a stunning show such as "Chucky" in your programming library can help attract and retain customers, increase engagement, and ultimately lead to more revenue for your business.
In conclusion, by using demand data, you can gain a greater understanding of a show's value potential, audience demographic, and optimal release strategy. You can better inform your content and programming decisions, assess a TV series' ability to drive subscriptions, mitigate churn, and make informed global content acquisition or distribution decisions. With a more informed decision-making process, you stand to increase your revenue and improve your market position.
This is Chucky's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Chucky travels internationally.
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Acquire the best shows from partners such as Syfy to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chucky), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Syfy by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Syfy‘s Chucky is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chucky, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Nov. 29, 2023, 1:01 p.m. PST using demand metrics from Parrot Analytics for Chucky in the United States. We provide our partners with extensive SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.