The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly seeking insights and analytics that can help you make more informed decisions when it comes to content acquisition, distribution, and programming. Demand data is one such resource that can provide you with meaningful insights into the performance of a TV series, such as "Chucky".
Demand data can be used to inform content valuation and help you determine the worth of a TV series to your platform. By looking at the audience demand and comparing it to the average show, you can get a sense of how popular a series is and how it compares to other titles in your library. "Chucky" has an outstanding audience demand of 13.7 times the average over the last 30 days in the United States. Comparing the demand to other TV shows in the United States, only 2.7% of shows have this level of demand. Furthermore, "Chucky" has higher demand than 98.2% of all drama titles in the United States, indicating that this show has a significant value to a platform.
Demand data can also help you understand the audience appeal of a TV series and provide insights into potential acquisition decisions. For example, Parrot Analytics has identified the top ten global markets where "Chucky" is most in-demand over the last 30 days. The series outperforms the average TV show (1x) in each of these markets, indicating that it has broad appeal across the world. The United States is "Chucky"'s number one market globally, with outstanding audience demand of 10.5x.
Demand data can help you make programming decisions as well, by enabling you to assess the popularity of a show relative to its peak demand and long-term trends. Comparing the performance of "Chucky" on a one-year rolling basis versus the last 30 days, we can see that while its peak demand was 31.9 times the average on a rolling-year basis, it peaked at 19.5 times the average in the last 30 days, indicating that the show is currently experiencing increased popularity.
Demand data can also provide insight into the potential for a TV series to be franchised or to spin-off into other titles. The franchisability of "Chucky" is good, according to Parrot Analytics, suggesting that there may be opportunities for the show to be developed into a spin-off or franchise.
In summary, by analyzing demand data for a TV series like "Chucky", entertainment executives can gain valuable insights into its audience appeal, broad market appeal, and potential value to their platform. This data can inform content valuation, acquisition decisions, programming decisions, and franchisability potential, making it a valuable resource for any entertainment executive looking to make more informed decisions.
This is Chucky's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Chucky travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Chucky is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chucky, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 8:44 p.m. PST using television demand analytics from Parrot Analytics for Chucky in the United States. We provide our partners with meaningful OTT capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.