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TV ratings for Citadel in the United States. Amazon Prime Video TV series

Citadel

Original TV Network:
Amazon Prime Video
Genre:
Action and Adventure

How well is this TV series doing in the United States?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unleashing the Power of Demand Data: How Parrot Analytics Can Help Entertainment Executives Make Informed Content Business Decisions

Parrot Analytics Insights - February 2024

Parrot Analytics is equipped with leading demand data analysis tools that can help entertainment executives make more informed content acquisition, distribution, programming, and investment decisions. Through Parrot Analytics, entertainment executives can leverage demand data to optimize results and tailor activities according to their audiences' preferences. In this example, we will analyze the show 'Citadel' that aired in February 2024 in the United States and the trends observed over the last 30 days.

Content valuation uses demand data to appraise a series' worth accurately. 'Citadel' has 8.1 times the audience's demand compared to the average show in the United States over the last 30 days. This demonstrates that the show's value has been steadily increasing. Moreover, "Citadel" ranks at the 96.0th percentile in the drama genre in February, indicating that it has higher demand than 96.0% of all drama titles in the United States. By using Parrot Analytics' content valuation system, an executive can calculate the ROI specific titles will bring for any given platform and optimize their content investment.

Demand analysis enables value content assessment that can be used across different markets to determine where specific shows perform best, as we've seen with 'Citadel'. This data informs the platform and network fit, as executives can determine which platforms to target to distribute their content based on the specific market they want to enter. In the United States, "Citadel" achieved the peak rank of #1049 but dropped in its rank by 275 spots during February. By monitoring these trends, executives can identify where their content is underperforming and respond appropriately.

A demand analysis of 'Citadel' conducted by Parrot Analytics provides valuable insights into audience preferences. For instance, fans of 'Citadel' also like shows such as "Silo," "Tom Clancy's Jack Ryan," "Secret Invasion," and "The Mandalorian." Executives can leverage this information to acquire or produce similar content and build a franchise. The data also reveals that the show lost 26.0% of audience demand in February 2024, highlighting the urgency of addressing any issues that may be affecting the show's popularity.

Demand data informs decisions surrounding subscriber acquisition and retention. For example, executives can assess which titles to acquire or produce to gain more subscribers. "Citadel" has higher demand than 96.0% of all drama titles in the United States during February, indicating that it has the potential to drive subscriptions and mitigate churn.

In conclusion, the demand data analysis tools offered by Parrot Analytics can help entertainment executives make informed decisions about content acquisition, distribution, programming, and investment. The show "Citadel," analysed on Parrot Analytics platform for February 2024 in the United States, highlights the importance of monitoring for trends over time and the franchise potential. Parrot Analytics' content valuation system powered by global content demand and supply assists executives in appraising the true worth of any content title. By analyzing audience preferences, executives can tailor their content investment and acquisition strategy for their platform or channel, optimize their release strategy and pricing, and leverage their IP potential to expand into new markets.

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More news about Citadel:

How fast is demand for Citadel growing?

Last 30 days
-14.2% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for Citadel to the preceding 30 days: Demand has decreased by -14.2%

Action and Adventure performance

Last 30 days
83.7% Percentile rank
Citadel ranks at the 83.7th percentile in the Action and Adventure genre. This means Citadel has higher demand than 83.7% of all Action and Adventure titles in the United States
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is Citadel's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Citadel travels internationally.

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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Citadel from partners like Amazon Prime Video.

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Fuse art with science for the next global hit

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Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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How popular is Citadel around the world?

Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Citadel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Pay monthly

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
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  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Citadel, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.

This page has been renewed on March 18, 2024, 12:45 p.m. PST using global tv demand datasets from Parrot Analytics for Citadel in the United States. We provide our partners with extensive content know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.