The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you need to make informed content, acquisition, distribution, or programming decisions that will appeal to your audiences. The good news is that these decisions can now be data-driven using demand data from platforms like Parrot Analytics. This data provides content valuation that will help you determine how much to spend on content, and reveals the dollar value contribution of any title or library of titles, to any platform, in any region.
Let's use "Code Black" as an example to help you better understand how demand data can be used to optimize your content strategy. We can see from the analysis that "Code Black" has a demand that is 3.3 times the audience demand of the average show in the United States over the last 30 days. It also achieved the peak rank of #2182 in the United States and moved up in its rank by 149 spots during March in the United States. Such data reveals that the show is doing well in the market.
In addition, the Parrot Pulse for "Code Black" provides an independent measure of its global performance across six dimensions. The worldwide audience demand across all platforms and travelability are both okay. Travelability quantifies a show's international demand relative to its home market. The promotion strategy of the show may need to be optimized to increase its demand in international markets. The third dimension is longevity, which measures how well audience demand is maintained over time, and for "Code Black," this is good. Its momentum, the pace of growth, is likewise okay. Finally, its franchisability (spin-off potential) is okay, and its reach (the number of people expressing demand for a show) is good. By examining these dimensions, you can gain powerful insights that make your decisions impactful.
Furthermore, by examining the top 10 global markets where "Code Black" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Code Black"'s number one market globally, with a good audience demand of 1.5x. The show also has okay demand in other countries like the United Kingdom, Australia, Switzerland, France, Sweden, Netherlands, Italy, and Romania. These data provide insights into where the show is performing the best and enable decision-makers to focus on growth in countries with less impressive outcomes.
Demand data can also provide answers to questions like how popular the show is relative to the market average, how much the show is worth, how well the show has held up since it premiered, what catalog content should be acquired to increase engagement, which content can rely on its sustained demand, the type of content that exhibits the opportunity to acquire or produce, which shows would be best for subscriber retention and acquisition, which platforms should be targeted, and more.
In summary, using demand data like Parrot Analytics demand data can guide your decision-making process. Whether it is content strategy, acquisition, distribution, or programming decisions, you can make more informed decisions based on demand data that is the norm in today's industry. Use these data to your advantage, and make sure to subscribe to services that will provide these insights to you.
This is Code Black's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Code Black travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Code Black is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Code Black, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Code Black in the United States. We provide our partners with smart television industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.