The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT platforms and SVOD platforms, demand data for TV shows like "Cold Case Detective" can inform content decisions and acquisition decisions. By examining audience demand, platforms can determine how much a show is worth and its value contribution to the platform in a particular region. For instance, "Cold Case Detective" has 2.6 times the audience demand in the United States over the past 30 days, suggesting that the show has good demand. This information is useful to an SVOD platform deciding whether to renew "Cold Case Detective" for another season, as the show has seen increasing demand over the past 90 days.
For TV series financing companies and entertainment talent agencies, demand data is useful in helping them make more informed content decisions. For instance, they can use demand data to identify popular genres among audiences in a particular region, such as crime and documentary genres in the United States, and then use this information to develop and pitch TV shows tailored to these preferences. Additionally, by identifying shows that fans of "Cold Case Detective" also like, such as "Cold Case Files: DNA Speaks" and "Annika", these companies can make recommendations for creating similar content, or work on developing a spin-off or franchise for "Cold Case Detective".
For TV production companies and studios, demand data can inform programming and distribution decisions. For instance, they might examine the top 10 global markets where "Cold Case Detective" is most in-demand over the past 30 days to determine the show's potential marketability abroad. They can also analyze audience demand for the show over the past year to determine its longevity. As "Cold Case Detective" has maintained demand, they might consider acquiring or producing similar content.
For content distributors, demand data is crucial to making informed acquisition decisions. For instance, they can use demand data to determine how much a content library is worth over time and its contribution to a platform or network. As Parrot Analytics' content valuation system is based on demand data, it can assist in answering questions around estimating cannibalization of audiences, assessing the value of exclusivity, and calculating the ROI a specific title will bring. With this information on-hand, distributors can acquire and sell content at the right price and optimize their portfolio.
For linear and pay TV networks, demand data is useful in making programming and content decisions. They might use demand data to inform pre-release marketing strategies and assess the effectiveness of marketing campaigns. In particular, they can leverage Parrot Analytics demand data to calculate how a TV series drives subscriptions and mitigates churn, which helps them retain their current audience while acquiring new audiences.
Overall, by using demand data, Parrot Analytics empowers entertainment executives in several ways. They can use demand data to identify popular genres, create tailored programming, acquire popular content, and make informed content valuation and pricing decisions. Parrot Analytics offers a valuable tool that can provide executives with a competitive edge when making decisions about their content portfolios.
This is Cold Case Detective's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Cold Case Detective travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Cold Case Detective is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cold Case Detective, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Cold Case Detective in the United States. We provide our partners with meaningful subscription-video-on-demand workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.