The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives and acquisition teams can benefit from demand data analysis through a variety of ways. The case of College Romance will serve as an example in delving into the possibilities of what demand data can offer.
One of the first considerations of any content executive should be valuing the content. Demand data is a crucial ingredient in determining the value of any content from a regional and global perspective. College Romance enjoyed 9.0 times the audience demand of the average show in the United States over the last 30 days, which is an outstanding performance. Parrot Analytics' content valuation system could help executives determine the dollar value contribution of the title to a platform or the region.
In terms of distribution and programming decisions, executives should take a closer look at audience demand trends. While demand for the show has been increasing recently compared to the previous 90 days, it dropped 226 spots during January in the United States alone. The demand for the show across the United States decreased by 20.5% in January. However, demand for the title is higher than in 98.3% of all romance titles in the United States.
Insightful audience affinity data showcasing related titles can help executives identify new opportunities for acquisition or production. For example, other shows that College Romance's fans also enjoy includes Rocket Boys (IN), Farzi, TVF Tripling, and Scam 2003: The Telgi Story, among others.
The show's global performance in six dimensions as measured by Parrot Pulse is also noteworthy. Its appeal and demand from countries outside the origin country (India) is impressive. However, travelability is only average. Its franchisability (spin-off potential) is outstanding and its momentum, the pace of growth, is likewise outstanding. Furthermore, demand for College Romance in the United States was only 37% of the demand in India, which serves as home market. Executives can use this to evaluate the international appeal of any existing titles or future productions.
For content executives looking to maximise international markets for content distribution, identifying and understanding audience demand for a specific title can enhance strategic decision-making. In the case of College Romance, executives should consider territories where the show achieves greater audience demand than the average TV show. Besides India, College Romance's demand is outstanding in Pakistan, the United States, and many other countries worldwide. The demand outlook can help negotiate deals and build cordial relationships when distributing or acquiring titles.
Finally, content executives should also pay attention to the show's longevity and reach. The former measures how well audience demand is maintained over time, while the latter indicates the number of people experiencing demand generation. College Romance has been exceptional in maintaining long-term audience demand while reaching out to a broad spectrum. Therefore its position remains strong even in times of declining demand.
The show's comparative performance on a rolling year basis and the last 30 days also provides valuable insights for executives. In the case of College Romance, over the last 30 days, the show exceeded its peak demand over the entire year by 6.0%. The data shows that the show is gaining more popularity than it was a year ago. Therefore, additional revenue streams could result from this increased popularity.
In conclusion, College Romance's success story provides various ways that demand data can benefit content executives. Through a deep understanding of the intricacies of audience demand and consumption trends, executives can undoubtedly make more informed decisions about content valuation, acquisition, distribution, and programming.
College Romance's travelability to the United States in the last 30 days is 44%, which means that the audience demand for College Romance is 44% of the demand in its country of origin, India. Click through to another market to discover how well College Romance travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SonyLIV‘s College Romance is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SonyLIV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for College Romance, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for College Romance in the United States. We provide our partners with meaningful OTT competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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