The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have a tough job to make decisions that will add value to your business. Parrot Analytics can help you make more informed decisions. Understanding demand is fundamental to the decision-making process. Let's delve deeper into how demand data collected over the last 30 days for "Counting Cars" can help you make more informed decisions.
Content valuation uses demand data to answer many questions. Firstly, you can use demand data to find out how much "Counting Cars" is worth compared to other shows in the reality genre, giving you a baseline value. Based on this data, you can decide whether this show is a good acquisition target for your platform or not. Additionally, using demand data, you can calculate how much return on investment a specific title will bring for your platform.
Furthermore, demand data powers Parrot Analytics' content valuation system. With this data, you can analyze the marginal revenue contribution of a specific title against the rest of your catalog, which is crucial when trying to understand exclusive deals.
Demand can also inform platform and network fit. You can use demand data to determine which platforms to target for the distribution of "Counting Cars." The ranking for the global top jobs indicates which markets your business should focus on. Belgium is the show's number one market globally, followed by Brazil, France, the United States, Canada, the Netherlands, Russia, the United Kingdom, and Romania. Using this data, you can tailor your distribution strategy according to high-demand markets.
Demand also enables competitive benchmarking. You can compare "Counting Cars" show against other titles in the market, to ensure your show is competitive and positioned for success. This data will help you determine if your marketing campaign needs to be optimized and which platforms to use for the campaign.
Additionally, a clear understanding of demand can help you retain and grow your subscriber base. You can use the demand data to figure out which titles would most likely retain your current audience and attract new subscribers. In the case of "Counting Cars," analyzing the audience's preferred shows like "Storage Wars," "Hawaii Five-0 (2010)", "Once Upon A Time," "Fear The Walking Dead," among others, offers a great opportunity to curate a package for your audience to ratchet up demand and increase viewership.
Finally, demand helps identify under-monetized titles. You might find new opportunities to introduce shows to new markets, particularly where demand is increasing. In the case of "Counting Cars," the show has been maintaining good audience demand over a long period, and there is potential to monetize further through spin-offs or franchises.
In conclusion, the data on "Counting Cars" show proves the value of demand data in guiding your strategic decision-making. By leveraging Parrot Analytics' services to complement your industry expertise, entertainment executives in different sectors can make better decisions on content acquisition, content distribution, and programming decisions.
This is Counting Cars's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Counting Cars travels internationally.
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Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as history by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Counting Cars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Counting Cars, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Automobile Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 4:31 p.m. PST using global television demand datasets from Parrot Analytics for Counting Cars in the United States. We provide our partners with meaningful TV analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.