The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you make crucial decisions that can make or break a show's success in the industry. However, with so many factors and variables affecting a show's performance, it can be challenging to make informed decisions. Using demand data can be instrumental in helping you make informed content, acquisition, distribution, or programming decisions, and that's where Parrot Analytics comes in.
Let's take "Couples Therapy" as an example. This documentary series, which follows four couples as they seek the help of psychoanalyst Dr. Orna Guralnik with their troubled relationships, has been successfully produced by executive producers Josh Kriegman and Elyse Steinberg, coming off the award-winning documentary "Weiner".
By analyzing Parrot Analytics' demand data, the performance of "Couples Therapy" in the United States during the month of March 2024 can be assessed. The demand of the show has been good, with 3.8 times the audience demand of the average show in the United States over the last 30 days. This show has been popular amongst fans of "Young Sheldon", "RuPaul's Drag Race All Stars: Untucked!", "Rupaul’s Drag Race: Untucked", "The Good Doctor", "Adventure Time", "Rupaul's Drag Race Uk", "Drag Race Brasil", "Shark Tank", and "Harley Quinn". This can be useful to TV executives as they can leverage these similar shows to discover new audiences and create targeted marketing campaigns. This show moved up by 996 spots during March, indicating that it has been gaining popularity. It ranks at the 95.4th percentile in the documentary genre in March, indicating that the show has higher demand than 95.4% of all documentary titles in the United States.
Additionally, the Parrot Pulse showcased that the show has good momentum with the pace of growth. Furthermore, the worldwide audience demand across all platforms for "Couples Therapy" is good, while its travelability is okay, measurement of international demand relative to its home market. The longevity, measuring how well audience demand is maintained over time, had an okay performance, while the reach had an okay performance, measuring the number of people expressing demand for a show. Lastly, its franchisability (spin-off potential) was poor.
It is worth noting that despite the show's popularity on a rolling year basis, its demand has been decreasing recently. This is valuable information for executives to consider when making decisions about acquisition or renewal for the upcoming seasons.
Furthermore, the performance of "Couples Therapy" can be analyzed in the top 10 global markets where it is most in-demand over the last 30 days. The show has outperformed the demand of the average TV show (1x) in each of these markets, which can be an indicator of the show's global demand.
Using demand data can also help executives assess content valuation. For example, when determining how much to spend on content, Parrot Analytics content valuation system can be used, based on demand data. This allows executives to calculate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn. In addition, demand informs competitive benchmarking decisions, allowing executives to compare their content against other titles available on the market.
In conclusion, using demand data can be crucial for entertainment executives to make more informed decisions about content, acquisitions, distribution, and programming. In the case of "Couples Therapy," its popular run and worldwide demand have contributed to its success. Understanding demand data and using it to make informed decisions can create opportunities for executives to save resources and efforts while maximizing potential audience engagement.
This is Couples Therapy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Couples Therapy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Couples Therapy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Couples Therapy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Couples Therapy in the United States. We provide our partners with extensive SVOD competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.