The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT or SVOD platform executive, you can use demand data, alongside the metadata for "Cowboy Bebop," to make more informed decisions about your content acquisition, valuation, distribution and programming. For example, you can use the information about audience demand in the United States to determine the show’s value and how acquisition of the show can impact subscription growth as well as potential revenue streams. In this case, the show's 10.5 times the audience demand of the average show in the United States over the last 30 days indicates very high audience engagement, and this can be used to determine a baseline value for the show.
Demand data can also help with decisions involving supply and demand. You can use the metadata for "Cowboy Bebop" to assess how popular the show is in different regions compared to the average TV show. For instance, this can inform your decisions about where to distribute the series and how to market it in different regions. You can use the Parrot Pulse data to track its global performance, including the shows travelability, longevity, momentum, franchisability and reach.
Demand data can also help with subscriber acquisition and retention. Using the metadata for "Cowboy Bebop," you can identify other shows that fans of the show are interested in, and leverage this information when making acquisition and programming decisions.
Furthermore, if you are a TV series financing company or an entertainment talent agency, the data on "Cowboy Bebop" can come in handy during negotiations, and you can leverage this data to help your clients make better business decisions. You can use this information for making decisions regarding monetizing through new IP franchises or spin-offs, or to discover new markets to distribute your content.
The Parrot Analytics content valuation system, which is based on demand data, can be a useful tool in determining the value of a content library to a platform over time, as it reveals the dollar value contribution of any title and can help with decisions on how much to spend on content acquisition. Additionally, the information about audience demand can inform your decisions about how to release and price your content optimally.
Demand data can also help with pre-release marketing decisions and optimize marketing campaigns to attract and retain subscribers. Finally, it can help you make informed decisions about what type of content to produce or acquire to support the expansion of your global SVOD platform.
Cowboy Bebop's travelability to the United States in the last 30 days is 145%, which means that the audience demand for Cowboy Bebop is 145% of the demand in its country of origin, Japan. Click through to another market to discover how well Cowboy Bebop travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular 3xl‘s Cowboy Bebop is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for 3xl and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cowboy Bebop, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Cowboy Bebop in the United States. We provide our partners with essential SVOD expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.