The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data like that of "Crayon Shin-chan" can provide valuable insights into how to make more informed content decisions. For example:
- Content Valuation: Using the demand data for "Crayon Shin-chan," a TV executive can assess the show's worth on a global or local scale. With outstanding audience demand in Japan, ranked first overall, a streaming platform could use this data to make informed acquisition or distribution decisions in that market. Alternatively, by comparing its demand in various other markets, a TV executive could deduce whether the content translates well into different regions and use it to make strategic content investment decisions.
- Programming Decisions: Through analysis of the show's demand levels over time and across markets, streaming platforms can make informed programming decisions. For instance, if the audience demand for "Crayon Shin-chan" has decreased in the United States by 14.6% in March, the platform could evaluate why the decline happened and use the insights to make adjustments to the show's content that would better resonate with its US audiences. Similarly, by examining the top 10 global markets' data, a streaming platform can use the demand insights to inform content roll-out strategy for each territory.
- Acquisition Decisions: "Crayon Shin-chan" offers a valuable case study to look at when analyzing what type of content might have more extensive appeal in different markets. Since Crayon has great demand in Japan and good demand across several other countries, the platform could target similar family-friendly comedy titles and use the demand data to help acquisition teams decide on whether to invest in them and how much to spend.
- Distribution Decisions: Finally, in this increasingly globalized industry, the "travelability" metric of "Crayon Shin-chan" could be used to influence the distribution strategy for the show. With poor travelability, a distribution company may consider alternative content to market internationally and focus more on its strong domestic audience to maximize value. Alternatively, if the TV-like series doesn't perform well globally, then the platform may consider improving the show with a more global look and feel or focus on acquiring international content.
The insights gleaned from analyzing a show like "Crayon Shin-chan" open a lot of doors for a savvy TV executive. From content valuation, acquisition, and distribution strategy to programming decisions, consumer insight, and more, demand data provides the executives with an informed basis for making decisions.
Crayon Shin-chan (クレヨンしんちゃん)'s travelability to the United States in the last 30 days is 19%, which means that the audience demand for Crayon Shin-chan (クレヨンしんちゃん) is 19% of the demand in its country of origin, Japan. Click through to another market to discover how well Crayon Shin-chan (クレヨンしんちゃん) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Asahi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Crayon Shin-chan (クレヨンしんちゃん), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Crayon Shin-chan (クレヨンしんちゃん) in the United States. We provide our partners with meaningful OTT capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.