The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives, producers, distributors, talent agencies, and other industry experts can leverage demand data in making more informed decisions about content acquisition, distribution, programming, and valuation. Parrot Analytics content valuation system is an economic valuation system that can reveal the dollar value contribution of any title on any platform, in any region. Using demand data, content executives can estimate the value of a title, assess its ability to drive subscriptions and mitigate churn, and calculate return on investment (ROI).
For instance, analyzing the demand data for "Creepshow" in the United States in October 2023 can provide incredible insights. The show's audience demand in the United States was 15.1 times the average TV show demand, indicating an outstanding level of interest. Such insights can inform content valuation, enabling industry players to calculate the value of a title or library for a particular platform or region. Additionally, examining the top 10 global markets where the show is most in-demand reveals that it has outstanding demand across all these markets. Such insights can inform content acquisition and distribution decisions.
Moreover, analyzing genre-specific demand data can help executives identify TV shows and movies that their audiences prefer or resonate with, enabling them to optimize their programming schedules. For example, "Creepshow" ranks at the 98.5th percentile in the drama genre in the US, signifying that it has higher demand than 98.5% of all drama titles in the US. Also, the show's momentum, quantifying the pace of growth, is outstanding. Furthermore, looking at the affinities of "Creepshow" fans provides insights into the types of shows these audiences like, informing content recommendations, and programming.
Demand data can also inform pre-release marketing campaigns. By determining how effectively marketing campaigns around a TV show are, executives can optimize their campaigns ahead of a show's premiere, thus increasing audience engagement and demand. For instance, Parrot Analytics provides the Parrot Pulse, an independent measurement of a show's global performance that considers six dimensions, including travelability, longevity, momentum, franchisability, and reach.
Lastly, by identifying the top global markets of audience demand for a TV show or movie, industry executives can estimate its travelability worldwide. Understanding a show's travelability, i.e., its international demand relative to its home market, can aid the global expansion of a streaming platform. For instance, "Creepshow" has good worldwide audience demand is an indication that it has the potential to perform well globally, albeit variations in popularity.
In conclusion, demand data is a powerful tool that industry executives can leverage to make more informed content acquisition, valuation, distribution, and programming decisions. For instance, analyzing the demand data for "Creepshow" in the United States in October 2023 can provide insights into the level of audience interest, top global markets of demand, and show's longevity and momentum. These insights are critical in driving business growth and increasing customer loyalty for industry players.
This is Creepshow's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Creepshow travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Shudder‘s Creepshow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Shudder and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Creepshow, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been revised on Nov. 27, 2023, 1:03 p.m. PST using global demand data from Parrot Analytics for Creepshow in the United States. We provide our partners with comprehensive OTT competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.