The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, there is a lot of valuable information that can be gleaned from the analysis of Ctv News' demand data. By leveraging global content demand data, you can make more informed decisions regarding content valuation, procurement, production, and distribution that will increase your profitability and achieve greater market penetration.
One of the fundamental benefits of demand data is the ability to use it to assess content valuation. In this case, the demand for Ctv News in the United States is prodigious with 8.3 times the demand of the average show in the country. This means that the content is highly valued and coveted by viewers. Executives can use this data to make informed decisions about cost and return on investment for sourcing, producing, and distributing content. Demand data can also be used to assess the value of exclusivity, helping executives to decide where to target their content in order to achieve the greatest ROI.
Another benefit of demand data is that it can help executives to assess programming decisions. By examining the data, executives can determine the kinds of programming that audiences are eager to watch, which genres are resonating with their current audience, and which shows they can rely on as steady performers. The data suggests that Ctv News has outstanding audience demand in the United States, as well as other global markets. It's essential data that can help executives to make informed programming decisions based on actual audience preferences.
Moreover, by looking at the top 10 global markets where Ctv News is most in-demand, executives can have a comprehensive global view of the show's popularity. This data can be used to determine how to monetize content more effectively and to optimize release strategies for better returns on investment.
Demand insight can also inform acquisition decisions. The analysis of Ctv News' demand data can help executives identify potential acquisition opportunities, highlight under-monetized titles, and show how to tap into new opportunity markets for product distribution. This data can help executives figure out how much content is worth to another streaming platform or which content should be acquired to increase engagement and retain customers.
Finally, demand data can be used to inform global content strategy, and determining how well a show resonates with international audiences. For instance, the demand of Ctv News in the United States may differ from its country of origin, Canada. Executives can use this information to figure out the best platforms to target for their distribution and to develop an overall content strategy that ensures that their globetrotting viewers are engaged.
In summary, content valuation, acquisition decisions, distribution decisions, and programming decisions can all be informed by relying on audience demand data. With data-driven insights, entertainment executives can make more informed decisions about content selection and production resulting in returns on investment. The analysis of Ctv News data provides an informative case to showcase how demand data can be applied practically to achieve these benefits.
Ctv News's travelability to the United States in the last 30 days is 56%, which means that the audience demand for Ctv News is 56% of the demand in its country of origin, Canada. Click through to another market to discover how well Ctv News travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CTV Television Network‘s Ctv News is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTV Television Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ctv News, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been modified on Dec. 2, 2023, 1:03 p.m. PST using global demand data from Parrot Analytics for Ctv News in the United States. We provide our partners with smart SVOD know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.
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