The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly on the lookout for data that can help you make better content acquisition, distribution, or programming decisions. One of the most useful and effective tools available to you is audience demand data. One excellent example of how demand data can be used to inform these types of decisions is with the TV show "Cunk And Other Humans".
Demand data can be used to evaluate the show's overall performance as well as its potential value to a platform. For instance, we know that "Cunk And Other Humans" has been performing well over the past 30 days, with 3.1 times the average demand for a TV show in the United States. Although it has been decreasing, a spike in demand in late October warrants closer examination. Additionally, "Cunk And Other Humans" ranked at the 87.0th percentile in the comedy genre, indicating that it has higher demand than 87.0% of all comedy titles in the United States.
Content valuation can also be used to determine how much the show is worth. In conjunction with this, demand data can be used to show the dollar value contribution of any title to any platform in any region. Moreover, it is possible to estimate the ROI a specific title will bring for any given platform with demand data. Furthermore, content licensing value and content library revenue can be assessed using demand data.
The use of demand data can also help with subscriber acquisition and retention, with an example being, we can see which titles should be acquired to keep the current audience happy and which titles can be added to attract new subscribers. The data is precise and enables executives to make informed decisions quickly.
Finally, it's useful to note that demand data helps with decision-making in many other areas such as competitive benchmarking, pre-release marketing, discovery & recommendations, optimal release strategies, and global expansion. For instance, demand data is useful in planning the best release strategy for a show, in developing franchises or creating spin-offs, or in answering questions like how much global appeal the title has in comparison with others in the genre for planning global expansions or allocating funds.
In conclusion, demand data provides entertainment executives with critical information and insights into their TV shows' performance metrics that can help them make better decisions around content acquisition, distribution, or programming. The use of demand data can help executives understand the true value of a title, analyze its performance, predict trends, enhance marketing efforts and expand content reach across diverse global audiences.
Cunk And Other Humans's travelability to the United States in the last 30 days is 66%, which means that the audience demand for Cunk And Other Humans is 66% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Cunk And Other Humans travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cunk And Other Humans), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Cunk And Other Humans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cunk And Other Humans, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 7:57 a.m. PST using demand content analytics from Parrot Analytics for Cunk And Other Humans in the United States. We provide our partners with essential television industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.