The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is sometimes challenging to decide how to allocate budgets or make strategic decisions about a TV series without data. Parrot Analytics' demand data can help provide insights to make those difficult content decisions. When we look at the case of "Cyborg 009: Call Of Justice," we can see how this data can be used to inform content valuation, acquisition decisions, and other strategies.
Content valuation: Parrot Analytics' demand data helps to evaluate the economic value of the TV series in question. In this case, our data shows that the demand for "Cyborg 009: Call Of Justice" is good, with an average of 3.0 times more audience demand compared to the market's average show in the United States over the last 30 days. As an entertainment executive, you can leverage this data to quantify the platform-specific marginal revenue contribution and how well a title can drive engagement across the rest of the catalog, ultimately assessing the series' ability to generate revenue and profits.
Acquisition decisions: By examining the top 10 global markets where "Cyborg 009: Call Of Justice" is most in-demand over the last 30 days, you can identify how well the show is doing in different countries, and whether your platform is under or over-servicing specific markets. For example, in the case of "Cyborg 009: Call Of Justice," the data reveals that the show outperforms the demand of the average TV show in different markets globally, with Japan being the number one market. As an executive, you can base your acquisition strategies on where the show has the most demand, capitalizing on the show's strength in those specific markets.
Programming decisions: When examining the demand data for "Cyborg 009: Call Of Justice," we can identify its genre and also assess its performance relative to other shows. The data shows that the show ranks at the 84.1th percentile in the adventure genre, indicating that the genre remains popular with audiences. Additionally, we can see that other shows that fans of "Cyborg 009: Call Of Justice" like are "Teen Titans Go!" and "Lost Girl," giving you insights into what your audience may be interested in. By leveraging this data, executives can make better programming decisions, creating a balanced content mix on their platform that caters to their audience's interests.
Distribution decisions: As an entertainment executive, it is important to make informed distribution decisions. In the case of "Cyborg 009: Call Of Justice," the data shows a poor travelability score, indicating that the show's international demand relative to its home market is not high enough. This information helps executives allocate resources to other shows that may travel better internationally, or plan international marketing campaigns differently to enhance its appeal.
In summary, Parrot Analytics' demand data provides valuable insights that can help entertainment executives make better content acquisition, programming, distribution, and content valuation decisions using real-world data. By examining the global demand for titles, executives can assess a TV series' ability to drive subscriptions and mitigate churn, as well as identify where a show should be distributed to reach the viewers most likely to watch it. Using demand data removes the need to rely solely on intuition and guesswork, helping to make smarter decisions and to stand out in an ever-changing entertainment landscape.
Cyborg 009: Call Of Justice's travelability to the United States in the last 30 days is 18%, which means that the audience demand for Cyborg 009: Call Of Justice is 18% of the demand in its country of origin, Japan. Click through to another market to discover how well Cyborg 009: Call Of Justice travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Cyborg 009: Call Of Justice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cyborg 009: Call Of Justice, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 11:11 p.m. PST using demand data from Parrot Analytics for Cyborg 009: Call Of Justice in the United States. We provide our partners with far-reaching television industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.