The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives can use demand data to evaluate content and make informed decisions on content valuation, acquisition, distribution and programming. In this case, the demand data for "Dance Moms" in the United States during February 2024 can provide some insights:
- Content Valuation: Using demand data from Parrot Analytics, TV executives can determine the value of a specific title, such as "Dance Moms", and calculate its contribution to any platform for any region. Since "Dance Moms" has an outstanding demand in the United States and is higher than 99.6% of all reality titles in the US, its value can be considered high. Demand data can also help TV executives identify the baseline value of the title and its ability to drive subscriptions and reduce churn.
- Programming decisions: TV executives can use the demand data to optimize the release strategy and pricing for the show, and find out what genres are resonating most with the audience. For instance, the data shows that "Dance Moms" has peaked in its demand mid-February in 2024, meaning that TV executives can release new episodes around that time or tailor their promotions to match this peak.
- Content acquisition: TV executives can use demand data to inform their decisions on which content to produce or acquire. In this case, they can see what shows fans are watching alongside "Dance Moms", such as "Star Wars: The Bad Batch", "Fear The Walking Dead", "The Walking Dead", "Killing Eve", "Forged In Fire", "Married At First Sight (US)", "The Curse Of Oak Island", "The Walking Dead: Daryl Dixon" and "Black Mirror". This data helps executives determine the types of shows or genres that resonate with their audience, and decide which shows to acquire to keep their current audience happy or attract a new one.
- Distribution decisions: TV executives can use the demand data to identify which platforms to target for the distribution of a particular show. In this instance, it might be fitting for "Dance Moms" to be targeted at multiple platforms in the United States since it has outstanding demand across all platforms. Demand data can also help executives map local whitespaces or find untapped areas where the show can be marketed to.
- Franchisability: The shareability and spin-off potential of a show, such as "Dance Moms", can be assessed using demand data and then used to inform strategic decisions. Since "Dance Moms" has good franchisability, TV executives can evaluate the potential for monetizing the show through spin-offs or franchises.
Overall, demand data provides TV executives with insights that can help them make more informed decisions on all aspects of their TV series, from content valuation, acquisition, programming, and distribution decisions to franchise potential and audience engagement. By using demand data, executives can analyze the performance of a TV series objectively, budget efficiently and optimize strategy for greater returns.
This is Dance Moms's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dance Moms travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. lifetime, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Dance Moms.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Dance Moms from partners like lifetime.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Dance Moms? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as lifetime to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from lifetime by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Dance Moms. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as lifetime to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dance Moms), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as lifetime by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Dance Moms, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular lifetime‘s Dance Moms is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for lifetime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dance Moms, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 4:30 p.m. PST using television demand data from Parrot Analytics for Dance Moms in the United States. We provide our partners with smart media industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.