The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for TV shows is important for making informed content, acquisition, distribution, and programming decisions, and this is where Parrot Analytics comes in. By analyzing how the audience demand for a show compares to other titles and drill down in different markets, executives can better assess the appeal and potential success of a particular TV show. In this article, we are going to use "Dancing with the Stars" as an example to showcase how entertainment executives can use demand data to make more informed content decisions.
Let's start by understanding the current demand trend for "Dancing with the Stars". According to the data, the show has 12.1 times the audience demand of the average show in the United States over the last 30 days. Additionally, the show has retained a high level of demand in the United States with its demand at 12.9 times the average over the last 90 days. These numbers are a strong indication of the show's popularity in the US market. However, we also need to note that in the last 30 days, the demand for the show has been decreasing, and its peak rank in the US is currently at #423. This creates an opportunity for entertainment executives to analyze the trend in "Dancing With The Stars" demand data through different dimensions.
The "Parrot Pulse" for "Dancing with the Stars" provides an independent measure of its global performance across six dimensions: Worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. Among these dimensions, travelability and longevity are rated as "good", momentum is "exceptional", and franchisability and reach are rated as "good". These dimensions can provide executives with insights into the show's performance in different parts of the world.
Another dimension that can be analyzed regarding audience demand is the show's performance across different markets. In this case, "Dancing With The Stars" shows outstanding audience demand in the US, and is the number one market for the TV show globally. In addition, we can determine that the show has good demand in France, Canada, Germany, the United Kingdom, Sweden, Bulgaria, Portugal, and New Zealand. This understanding of how the show performs in different markets is crucial for executives who are looking to diversify their content portfolio.
Content valuation is yet another area where demand data can benefit entertainment executives, and "Dancing with the Stars" can be used as an example. Based on the demand data available, the show's demand is worth 12.1 times the average show in the United States over the last 30 days. This data can be used to inform executives' decisions on how much to allocate to their content budget and how much to spend on producing or acquiring content.
Finally, by examining the top 10 shows that share an audience with "Dancing with the Stars", we can determine what kind of genre or titles would appeal to that audience. In this case, we see that the top 10 shows loved by fans of "Dancing with the Stars" have reality shows, dramas, and animated shows. This data can provide executives with insights into what genres or titles to focus on.
In summary, entertainment executives can use Parrot Analytics's demand data to make informed content, acquisition, distribution, programming decisions, and content valuation. With "Dancing with the Stars" as an example, executives can understand how audience demand can be used to identify opportunities and challenges in producing and distributing content successfully.
This is Dancing With The Stars's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dancing With The Stars travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Dancing With The Stars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dancing With The Stars, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Dancing With The Stars in the United States. We provide our partners with deep subscription-video-on-demand workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.