The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, the demand data analysis of "Dark Matter" provides valuable insights to help you make strategic decisions related to content acquisition and distribution.
First, by examining the global and regional demand for this show, executives can gauge the show's popularity and compare it to the average show in a particular market. The demand data analysis of "Dark Matter" shows that it has 3.9 times the audience demand of the average show in the United States over the last 30 days. Additionally, the show's demand has been increasing recently, which may indicate growing popularity.
Second, executives can leverage demand data to make informed content acquisition decisions. For instance, knowing that fans of "Dark Matter" also enjoy shows such as "Rick And Morty," "Loki," and "Game Of Thrones" can provide guidance on the type of content that may be worth exploring for acquisition or distribution. Additionally, understanding the top global markets where "Dark Matter" is most in-demand can help executives identify which regions to prioritize when acquiring or distributing content.
Third, executives can use demand data to inform marketing and promotion decisions. By understanding the show's momentum and longevity, marketing campaigns can be tailored to find and retain audiences, and strategic decisions can be made based on the data about its travelability and reach.
Lastly, demand data can provide insights into content valuation. Parrot Analytics' content valuation system is powered by global content demand and supply. The economic valuation system reveals the dollar value contribution of any title, to any platform, in any region. With this system, executives can determine how much a show is worth and how much value it contributes to a platform. They can also assess a show's ability to drive subscriptions, mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services.
In summary, demand data can be used by entertainment executives to make informed content, acquisition, distribution, and promotion decisions. With Parrot Analytics' content valuation system, executives can also determine a show's worth and analyze its contribution to platforms. The analysis of "Dark Matter" provides insights into how demand data can be leveraged to make strategic decisions and underscores the importance of data-analytics in the entertainment industry.
Dark Matter's travelability to the United States in the last 30 days is 94%, which means that the audience demand for Dark Matter is 94% of the demand in its country of origin, Canada. Click through to another market to discover how well Dark Matter travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Space‘s Dark Matter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Space and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dark Matter, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 3:36 a.m. PST using tv demand analytics from Parrot Analytics for Dark Matter in the United States. We provide our partners with essential television series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.