The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always striving to make informed decisions. One way to make them is by utilizing demand data to understand audience preferences and inform content-related decisions. The recent performance of "Dark Winds" in the United States shows the benefits of doing so.
Content valuation is one area where demand data can be extremely useful. By using Parrot Analytics content valuation system, you could determine the true worth of this show in the market and assess its value to your platform or network. Demand data can reveal the dollar value contribution of any title, to any platform, in any region. In the case of "Dark Winds," you would find that it has 22.2 times the audience demand of the average show in the United States over the last 30 days, making its demand outstanding. Furthermore, only 2.7% of all TV shows have this level of demand. The show has been consistently increasing in demand recently, as demonstrated by its demand of 13.2 times the average over the last 90 days. Suppose you are trying to decide how much to spend on content, in that case, the content valuation system can provide insights on how much to allocate to acquire or produce content.
Another way that demand data can inform content decisions is by highlighting audience preferences. By examining shows with similar viewer profiles & interests, executives can determine which types of content or stars to focus on and invest in. For example, the report shows that other shows that fans of "Dark Winds" also enjoyed include "Special Ops: Lioness", "Foundation," and "Reservation Dogs." Knowing this can lead to insights and understanding of viewer preferences to guide content acquisition and programming decisions.
With respect to programming decisions, using demand data can help decide the ideal release strategy and pricing of content. Examining the audience demand trend for "Dark Winds" in the United States, you could see that demand had spiked in late August. This information can help executives identify the best time to release and promote their content to maximize audience engagement.
Finally, when planning distribution or acquisition strategies, executives can use demand data to inform their decisions. For example, by examining the top 10 global markets where "Dark Winds" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. If you are considering acquiring or distributing "Dark Winds," knowing this data can help in determining its potential reach in different markets.
In conclusion, demand data is a valuable tool for TV executives in making informed decisions on content, acquisition, distribution, and programming. The recent performance of "Dark Winds" in the United States reveals how effective it can be in driving content decisions, and content valuation is a game-changer for executives looking to maximize ROI on their content investment.
This is Dark Winds's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dark Winds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Dark Winds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dark Winds, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Sept. 4, 2023, 2 p.m. PST using demand metrics from Parrot Analytics for Dark Winds in the United States. We provide our partners with deep TV industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.