The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are several insights we can draw from the analysis of audience demand for "Days Of Our Lives" in the United States. Firstly, it is evident that the show has a high level of demand which makes it a valuable asset on any streaming or linear network platform. By leveraging Parrot Analytics' content valuation system using demand data, executives can determine how much the show is worth and how much it can contribute to their platform's growth.
However, it is important to note that the show's popularity has been declining in the last 30 days, which is an indication of a decrease in its audience engagement. Therefore, executives can use this demand data to reconsider the programming schedule, the content promotion strategy and make necessary acquisitions of similar content to mitigate the loss of interest of the show's fans.
In addition, the high demand for "Days Of Our Lives" in the United States implies that there is an opportunity for the show to be globally popular, making it a valuable asset for any international expansion strategy. Executives can use demand data to measure the traveling ability of the show and decide whether they should invest in launching the show internationally.
Furthermore, the data on the show's audience's preferences of other TV shows and content can be used to optimize content recommendations and attract new subscribers. The data on markets that highly demand "Days Of Our Lives" globally can help executives decide where the show should be distributed, promoted, promoted, and how it should be localized.
Demand data can also help executives make informed decisions regarding the longevity of certain TV shows or TV series. By comparing the performance of "Days Of Our Lives" on a 1-year rolling basis against the last 30 days, we can see that its popularity has been declining. Therefore, executives need to take action to regain viewer interest and loyalty, with Parrot Analytic's data informing when this might need to happen.
Finally, demand data can help executives quantify the potential spin-off of a particular show, including its franchisability, and assist in strategic content creation decisions. Parrot Analytic's metrics can help executives to establish the potential spin-off of a show by quantifying the appeal of the show among audiences worldwide.
In summary, demand data can be used to tailor a better viewing experience, help with programming decisions, assess the value of content, optimize international expansion plans, improve content recommendations, and evaluate spin-off potential, among other advantages, and executives should leverage these insights to make informed decisions that can lead to growth and increased engagement of their platforms.
This is Days Of Our Lives's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Days Of Our Lives travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Days Of Our Lives is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Days Of Our Lives also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Days Of Our Lives, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on Dec. 10, 2023, 1:02 p.m. PST using global tv demand data from Parrot Analytics for Days Of Our Lives in the United States. We provide our partners with deep TV series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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