The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, evaluating the value of content based on audience demand data is critical in making informed decisions about content acquisition, distribution, and programming. Using the example of "DC's Stargirl" in August 2023, we can illustrate how Parrot Analytics' demand data can provide valuable insights.
Firstly, analyzing "DC's Stargirl" based on its Parrot Analytics' demand data can help executives understand the value of this TV series and how it stacks up against other shows in the market. Currently, "DC's Stargirl" has a demand that is 9.7 times the average show in the United States over the last 30 days, which is considered outstanding. Additionally, the show has higher demand than 96.8% of all drama titles in the United States, positioning it as a highly sought-after drama title. For OTT or SVOD platforms that rely on retention and subscriber growth, this performance data can help justify content investment and inform programming decisions.
Next, the show's demand data can also provide insights into audience behavior and preferences. "DC's Stargirl" fans tend to also enjoy shows such as "Young Sheldon", "The Flash", and "Star Trek: Strange New Worlds," among others. By examining how the audience behavior of these shows overlaps with that of "DC's Stargirl", strategic content acquisitions, and programming decisions become easier, as content teams can better tailor their offerings to their audiences' preferences.
Parrot Analytics' data can also provide valuable insights into the show's performance on a global level. For instance, "DC's Stargirl" is in the 96.8th percentile for drama titles in the United States, but how does that compare globally? By measuring performance across six dimensions including travelability and reach, we can see that this show is not only popular within its home country but has also been gaining international traction across various regions.
Furthermore, insights gleaned from audience demand data can help tailor marketing campaigns, optimize pricing strategies, and find underserved markets. By examining how audience demand has changed over time, executives can make more precise strategic decisions about budgeting, content acquisition, and programming. In the case of "DC's Stargirl," demand spiked in late August 2023, indicating that there may have been a specific event that drove interest in the show, which executives can be alerted to in real-time, allowing them to pivot their strategy, if necessary.
In conclusion, Parrot Analytics' demand data provides entertainment executives with invaluable insights into the performance of any given title, answering questions about audience behavior and preferences, global performance, and long-term sustainability. By analyzing "DC's Stargirl" in August 2023, we can see how demand data can inform content decisions and strategy when utilized to its full potential.
This is DC's Stargirl's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well DC's Stargirl travels internationally.
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Acquire the best shows from partners such as The CW to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. DC's Stargirl), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as The CW by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as DC's Stargirl, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular The CW‘s DC's Stargirl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch DC's Stargirl also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for DC's Stargirl, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on Sept. 29, 2023, 2:01 p.m. PST using demand data from Parrot Analytics for DC's Stargirl in the United States. We provide our partners with extensive media industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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