The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to make informed content decisions to ensure the success of your platform and stay ahead of the competition. One way to do this is through the use of demand data, which allows you to track audience engagement and preferences. Let's take a closer look at how demand data can help using the "Dc Super Friends" TV series as an example.
Content Valuation:
With demand data, you can estimate the value of a title based on its popularity. For instance, "Dc Super Friends" has a demand that's 2.9 times the average show in the United States. This indicates that the show has higher demand than most TV titles in the United States and may be considered a valuable asset for an OTT platform or a linear network. By examining the peak rank of #2266 in the United States, you can also gain insight into the show's current popularity. Additionally, comparing the performance of "Dc Super Friends" on a 1-year rolling basis reveals that its peak demand was 8.0 times the average over the course of the year, indicating its long-term value.
Programming Decisions:
It's important to keep track of audience demand trends to make informed programming decisions. By examining "Dc Super Friend's" demand fluctuation, you can estimate audience engagement and adjust your programming accordingly. For example, while demand for this show has been decreasing recently, there was a mid-March spike in the United States, which may indicate it still has some popularity in certain markets.
Distribution Decisions:
Another way to use demand data is to make informed distribution decisions. By analyzing the show's popularity in different markets, you can determine the best regions to target. In this case, "Dc Super Friends" outperformed the demand of the average TV show in all the top 10 global markets where it's most in-demand. The United States is the show's number one market, while India may be a good market to also target due to its fair demand.
Acquisition Decisions:
Finally, demand data is useful for making informed acquisition decisions. If you're looking to acquire a TV series for your platform, examining the popularity and demand trends of different shows can help you choose the most valuable content. For example, with "Dc Super Friends" you'd gain a title that has higher demand than most TV titles in the United States.
Overall, demand data is a valuable tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. "Dc Super Friends" is just one example of how demand data can be analysed, however, by continuing to track and analyse both long-term and short-term demographic trends, executives can stay ahead of the game and ensure that their platforms are offering highly-valued and engaging content that audiences love.
This is Dc Super Friends's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dc Super Friends travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dc Super Friends, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Dc Super Friends in the United States. We provide our partners with essential entertainment industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.