The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of your major concerns is making sure that your content or platform stands out among the crowded market. Understanding the demand for your programming can be the key to making informed decisions and planning for the future. Using "DC Super Hero Girls" as an example, let's explore how demand data can help inform content decisions.
One of the key pieces of information we can gather from demand data is how the show compares to other programs in its genre and the market as a whole. For example, "DC Super Hero Girls" ranks at the 97.0th percentile in the comedy genre, indicating higher demand than 97.0% of all comedy titles in the United States, and has 11.9 times the audience demand of the average show in the United States over the last 30 days. This is valuable insight for content acquisitions or commissions, as it gives executives a sense of the potential value of a show and the potential audience response.
Additionally, demand data can help decision-makers identify trends and opportunities. For example, during March, audience demand for "DC Super Hero Girls" increased in the United States by 15.4%, indicating a potential upswing in popularity. This information can help executives make informed decisions about how to allocate marketing and promotional resources for the show.
The demand data for "DC Super Hero Girls" also tells us about its performance potential in the global market. The show's travelability indicates that it has good international demand relative to its home market, and its franchisability suggests the potential for spin-offs or brand extensions. This information could be valuable for content distributors or production companies looking to expand the property into new markets or formats.
Lastly, by looking at the top 10 global markets where "DC Super Hero Girls" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets. This information could be helpful for executives looking to negotiate distribution deals in specific markets, as it can help them understand the potential value of the show to local audiences.
In summary, demand data can help entertainment professionals in a variety of roles make informed decisions about content acquisition, distribution, and programming. By examining data on "DC Super Hero Girls," we can see the ways in which insights based on demand data can be leveraged to help make better, more informed decisions.
This is DC Super Hero Girls's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well DC Super Hero Girls travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Cartoon Network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as DC Super Hero Girls.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as DC Super Hero Girls from partners like Cartoon Network.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for DC Super Hero Girls? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Cartoon Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Cartoon Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as DC Super Hero Girls. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. DC Super Hero Girls), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cartoon Network by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as DC Super Hero Girls, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s DC Super Hero Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for DC Super Hero Girls, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 17, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for DC Super Hero Girls in the United States. We provide our partners with meaningful media industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.