The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you are always looking out for information that can help you make informed decisions regarding content acquisition and distribution or programming. Parrot Analytics' demand data can give you valuable insights that can help you make better decisions in all these areas. Using the example of "Deadline: White House," let us explore how demand data can provide you with valuable insights.
Content Valuation:
One of the primary reasons for using demand data is content valuation. Valuing content is essential if you want to determine how much to spend on content. Parrot Analytics' content valuation system can help you calculate the contribution of any title, to any platform, in any region. Demand data can help you assess a TV series' ability to drive subscriptions and mitigate churn. You can also use demand data to determine the baseline value of a title, assess the value of exclusivity, and estimate cannibalization of audiences if a title is available on multiple services.
Determining What Content to Acquire:
You can use demand data to determine which types of content present an opportunity for acquisition or production. With the help of demand data, you can quantify the platform-specific marginal revenue contribution, and calculate the return on investment of any given title for any given platform. For example, using demand data could help you figure out what content might be most lucrative to acquire for your streaming service.
Longevity and Reach:
Demand data can help you access how well a title is maintaining its audience demand over time. Longevity is essential if you want to determine which catalog content to acquire to retain customers and increase engagement. Likewise, you can establish which title appeals to a small dedicated group of people or a wider audience with a high reach. Parrot Analytics demand data answers these questions like how popular is the show compared to other shows in the market, regions or worldwide market.
Competitive Benchmarking:
Demand data can reveal how your content is performing compared to other content in the market, making competitive benchmarking easier. With the help of this data, you can identify strengths, weaknesses and can track the progress of your competition.
Optimizing Marketing Campaigns:
Demand data can help you optimize marketing campaigns ahead of your title's premiere with Parrot Analytics' affinity analysis. Affinity analysis provides you with information about which talent or branding partnership to focus on to increase the audience and subscriber base.
In conclusion, analyzing demand data can help you to make data-driven decisions regarding programming and content acquisition, distribution and valuation. You can use demand data to determine content value and acquisition, optimize release strategies and pricing, frem power exclusive franchising opportunties, assess platform or network fit, and optimize content discovery and recommendations. Parrot Analytics' demand data and analytical tools make it easier for entertainment execs to explore new content opportunities and make data-driven decisions.
This is Deadline: White House's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Deadline: White House travels internationally.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including . Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Deadline: White House from partners like MSNBC.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. ) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Deadline: White House? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as MSNBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from MSNBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Deadline: White House. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as MSNBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Deadline: White House), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MSNBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Deadline: White House, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MSNBC‘s Deadline: White House is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MSNBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Deadline: White House, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Sept. 4, 2023, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for Deadline: White House in the United States. We provide our partners with valuable television industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.
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