The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can leverage demand data to make more informed content acquisition, distribution, programming, and content valuation decisions. Using the example of "Deadloch," we can explore how demand data can aid decision-making.
Firstly, content valuation can be informed by demand data. Using demand data, executives can determine how much a particular title is worth and how it contributes to a platform's dollar value. Executives can use demand data to gauge how much to spend on a particular content piece effectively. In the case of "Deadloch," by examining its demand rating, executives can determine its worth, which is currently valued at 4.7 times the average show rating in the United States.
Secondly, executives can use demand data to help with content acquisition and distribution decisions. With information on the audience demographic and interests provided by demand data, executives can determine which type of content is currently resonating with the audience, allowing them to acquire and distribute popular content. For instance, executives can use demand data to determine whether to distribute "Deadloch" to Chinese audiences who have registered outstanding demand for the show.
Thirdly, executives can use demand data to help make programming decisions. By comparing the demand rating of a particular show to other shows in the same genre, executives can determine which show is currently in demand and should be programmed. Furthermore, executives could assess the show's potential for longevity by considering its momentum, franchisability, and reach. According to the Parrot Pulse report, "Deadloch" shows promise in terms of longevity and momentum but has a limited audience.
Fourthly, demand data can help executives make informed marketing strategy decisions. They can optimize their marketing efforts by understanding which elements of a show, such as its genre or cast, fans resonate with the most. They can also tailor the marketing strategy to reach the show's target audience and generate demand across different territories.
Finally, executives can use demand data to analyze the title's global performance and determine their travelability. For example, "Deadloch" has outstanding global demand; according to the Parrot Pulse, it has the potential for further global expansion.
In conclusion, demand data is valuable for executives as it provides relevant insights into audience interest in a particular title. By leveraging demand data, they can make more informed decisions, and thus, better monetize and market their content to attract and retain customers, maximizing revenue.
Deadloch's travelability to the United States in the last 30 days is 42%, which means that the audience demand for Deadloch is 42% of the demand in its country of origin, Australia. Click through to another market to discover how well Deadloch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Deadloch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Deadloch, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been changed on Nov. 27, 2023, 1:05 p.m. PST using television demand metrics from Parrot Analytics for Deadloch in the United States. We provide our partners with essential television series know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.