The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV or streaming executive, one of the key challenges you face is making informed content decisions. You need to know what content to produce, what to acquire, how to distribute, and how to program your platforms. To make these decisions, it is critical to understand what your audience wants to watch, and that is where demand data comes in.
Let's take a look at the example of "Death In Paradise" to see how this data can be used. With 9.3 times the audience demand of the average show in the United States over the last 30 days, demand for "Death In Paradise" is outstanding. Only 2.7% of all TV shows have this level of demand. This indicates that the show is highly valuable to any platform that carries it, and content valuation based on trending demand helps to assess its economic value.
Examining the top 10 global markets where "Death In Paradise" is most in-demand, we find that the TV series outperforms the demand of the average TV show in each market. More specifically, the show achieved outstanding audience demand in the United Kingdom, Spain, Australia, the United States and France, all markets that can be high-value markets in which to acquire the series' rights.
Moreover, the data reveals that during February, audience demand increased by 25.3% in the United States, indicating a surge in interest around the show during that month. Demand also spiked in late February 2024, suggesting that there was a specific event or campaign that provoked such response from the US audience around the show.
The Parrot Pulse for "Death In Paradise" provides an independent measure of its global performance across six dimensions: audience demand across platforms, travelability, longevity, momentum, franchisability, and reach. Understanding the performance of a show across these dimensions is critical to know how to maximize its exposure and value on your platform. The data reveals, for instance, that the show's momentum and longevity are outstanding, meaning that it is an evergreen title that keeps attracting viewers over time and that it has strong room to grow by attracting new viewers to the platform.
By examining the show's performance over a 1-year rolling basis compared to the last 30 days, you can also assess how it is trending and if it's decreasing in popularity. In this case, while the peak demand was higher over the entire year, it has recently decreased, which could inform content decision-making around how to best market and program the show in the future.
Another important piece of information revealed by the data is what shows are similar to "Death in Paradise" and therefore also appeal to this show's audiences. In this case, the list includes titles such as "The Blacklist", "NCIS", and "Only Murders In The Building." By knowing what content your audience enjoys, you can successfully acquire and program shows that are likely to attract viewers who will also enjoy "Death In Paradise."
Overall, demand data provides valuable information to help you make more informed content decisions around production, acquisition, distribution, and programming of digital content. By using this data and its various dimensions, streaming and TV execs alike can analyze how to optimize a production's value through marketing, distribution, and other means to create the best return on investment for their platform.
Death In Paradise's travelability to the United States in the last 30 days is 60%, which means that the audience demand for Death In Paradise is 60% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Death In Paradise travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Death In Paradise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Death In Paradise, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 18, 2024, 12:44 p.m. PST using demand analytics from Parrot Analytics for Death In Paradise in the United States. We provide our partners with deep media industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.