The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you making informed content decisions using audience demand data? Demand data enables content executives to optimize their programming lineup, improve their acquisition strategy, and successfully distribute TV series. By analyzing the performance of the Disney Channel animated series Descendants: Wicked World for the month of March 2024 in the United States using Parrot Analytics’ demand data methodology, we’ll explore how entertainment executives can make more informed decisions.
Content Valuation: Content valuation is an essential activity for maximizing profit margins in the entertainment industry. Demand data provides unique insights to evaluate how much a title is worth. The Parrot Analytics demand data on “Descendants: Wicked World” shows demand was 5.9 times higher than the average TV show in the United States in the past 30 days. This is better than the performance of 92.8% of all comedy TV shows in the United States. With this information, executives can now quantify the potential dollar value contribution of the show to their platform and assess its ability to drive subscriptions and mitigate churn.
Optimize Programming Lineup: Parrot Analytics’ demand metrics can help entertainment executives schedule the best programming lineup with content that will engage audiences the most. For instance, the show "Descendants: Wicked World" is most loved by people who like Stargate Infinity, Tangled: The Series, and Are You Afraid Of The Dark?. With this information, executives responsible for scheduling programming can create blocks that encourage viewers who become fans of one show to stick around and watch longer, improving the retention rates of their platform.
Improve Acquisition Strategy: Parrot Analytics’ global demand data allows entertainment executives to identify which shows have the greatest potential to build loyal audiences and drive subscriptions in which markets. By leveraging this information, executives can optimize acquisition plans and make more informed acquisition decisions. For example, according to the demand data, Descendants: Wicked World has performed well in the United States with good audience demand and is also popular in the Netherlands and other nations with okay demand. By understanding the geographic demand breakdown, executives can identify the best markets to sell their shows to and optimize their outreach to drive high performance within those markets.
Successful Distribution: Parrot Analytics’ demand data enables entertainment executives to identify the right platform to distribute their content. Armed with the quantitative information about viewers’ preferences and tastes, executives can strategically assess which platforms their content should be served on, as well as understand the effectiveness of distribution plans. The mentioned examples from the demand data show that “Descendants: Wicked World” has strong demand in the United States, which is the show’s leading audience market globally. By understanding the demand data and acting swiftly, executives can securely distribute their content where there is the most demand and ensure their viewers are watching their content.
In conclusion, Parrot Analytics’ demand data and methodology can provide executives from different areas of the entertainment industry with the tools to make informed decisions. Demand data can help executives optimize their programming lineups, increase their retention and acquisition rates, and make better content, distribution, and acquisition decisions. By analyzing the performance of “Descendants: Wicked World” using demand data, it is clear that executives who leverage this form of data are more likely to make successful business moves in this competitive landscape of the entertainment industry.
This is Descendants: Wicked World's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Descendants: Wicked World travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Descendants: Wicked World is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Descendants: Wicked World, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Descendants: Wicked World in the United States. We provide our partners with deep television analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.