The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. By analyzing the demand data of a TV series like "Dexter", you can obtain various insights crucial to your decision-making process.
Firstly, you can use demand data to value content. For instance, Parrot Analytics' content valuation system, based on global content demand and supply, can help you estimate the dollar value contribution of a title to any platform in any region. By understanding how much a series is worth, you can accurately determine whether it's the right fit for your platform or network.
Moreover, demand data can help you decide how much to spend on content. By using Parrot Analytics' valuation system, you can calculate the ROI a specific title will bring for any given platform. Additionally, you can assess a TV series' ability to drive subscriptions and mitigate churn, providing a clearer picture of whether the investment will pay off.
Demand data can also help you evaluate a show's performance, using metrics like momentum and longevity. For instance, "Dexter" has seen a decreasing trend in demand over the last 90 days, but demand for it remains exceptional. Its outstanding travelability and reach suggest that it has a large international audience as well. By examining the show's performance in different regions, you can gauge its global popularity and tailor your content acquisition or distribution strategy accordingly.
Furthermore, demand data can help you make informed decisions to retain or grow your audience. By understanding what other shows people who enjoyed "Dexter" also like, you can acquire similar content to boost viewer engagement. You can also learn which titles should be acquired or produced to attract new subscribers to your platform, helping you gain a competitive edge.
Finally, demand data can help inform your pre-release marketing strategy, optimize release timing and pricing. You can use demand data to gauge a show's performance relative to other titles and determine which genre resonates most with your audience.
In conclusion, demand data is a valuable tool for TV executives. By analyzing the demand data of TV series such as "Dexter," you can gain insights to make informed decisions on content valuation, investment, distribution, and programming. Ultimately, informed decisions based on audience demand data lead to more successful content outcomes and more satisfied viewers.
This is Dexter's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dexter travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Showtime‘s Dexter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Showtime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dexter, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on Sept. 30, 2023, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Dexter in the United States. We provide our partners with smart subscription-video-on-demand competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.