The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, making informed content-related decisions is paramount to your success. That is where demand data comes into play. Demand data can help you better understand a show's performance, its audience, and its potential valuation, among others. Using "Dice" as an example, let's see how demand data can inform your decision-making process:
Content Valuation: "Dice" is currently in a good position with 2.8 times the audience demand of the average TV show in the United States over the last 30 days, which only 8.6% of all TV shows have. The recent uptick in demand by 2.5 times the average show's demand indicates this show is increasing in popularity. This can aid TV production companies, studios, and content distributors in determining what to spend on content and how to distribute it.
Programming Decisions: The rank of "Dice" in the United States has dropped by 313 spots during October, which can be used by linear TV networks or pay-TV networks when deciding how much airtime to dedicate to the show. However, the show's audience demand places it at the 94.5th percentile in the stand-up genre, indicating it is still outranking most of its competition. Knowing which shows are performing well within a genre can inform all entertainment industry players on which type of content to acquire or produce.
Distribution Decisions: Knowing where a show is performing well is key in distributing it globally. By examining the top ten global markets where "Dice" is in-demand, the show outperforms the average TV show in each of these markets. Taking into account the percentage of the global market in each specific region and how the show performs in those markets can assist with deciding which platforms to target for distribution.
Acquisition Decisions: Content distributors, production companies, and entertainment talent agents can use data on what other shows fans of "Dice" also enjoy as a way of tailoring acquisition strategies or pitching possible spin-offs.
Retention and Acquisition Decisions: For OTT or SVOD platforms, knowing what titles to buy to retain or grow their audience base is crucial. Demand data, in this instance, could help an SVOD service decide which titles to buy to retain its current audience. Demand data can also be used to predict what a series is worth to another streaming platform.
In conclusion, knowing the current and potential value of a show like "Dice" through demand data can guide content-related decisions like content valuation, programming, distribution, acquisition, retention, and acquisition. At Parrot Analytics, we have helped many entertainment industry players make smarter decisions with our demand data-driven insights, and we're happy to help you too.
This is Dice's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dice travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Dice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dice, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Stand-Up Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 3:40 a.m. PST using global demand content analytics from Parrot Analytics for Dice in the United States. We provide our partners with valuable entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.