The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content acquisition decisions and content distribution decisions. For example, in the case of "Dinotopia," you can analyze the specific audience demand for this show in different markets and understand the show's travelability. The Parrot Pulse measurement provides you with an independent measure of global demand and other key performance metrics such as longevity, momentum, franchisability, and reach. By examining the top 10 global markets where this TV series is in-demand, you can strategize on how to distribute and market it, targeting the most significant regions with the biggest audience demand, which in the case of "Dinotopia," is the United States.
You can also use demand data to inform your programming decisions. Understanding the level of demand for a show like "Dinotopia" can help you decide whether to renew it for another season or not. Also, by analyzing audience demand for this show across various digital and linear platforms, you can identify where the audience is most engaged and thus focus on the platforms delivering the most significant engagement.
Demand data helps answer fundamental content valuation questions such as how much a particular show, like "Dinotopia," is worth to a platform. You can calculate this based on the demand data available, which can enable you to allocate budgets more strategically. You can use the Parrot Analytics content valuation system, which is powered by global content demand and supply, to determine how much a show contributes to a platform's dollar value.
Demand data is also useful when assessing the potential of a show to drive up subscriptions and mitigate churn. For example, you can use the data on "Dinotopia" to estimate how the show will perform, and you can take advantage of the recent increase in demand for the show and make decisions to acquire the show and keep its fans engaged. Furthermore, analyzing demand data can help you to optimize the release strategy and pricing of the show.
Finally, demand data can inform pre-release marketing decisions. By understanding the level of attention a show like "Dinotopia" has garnered, you can structure your campaigns to maximize the interest of a potential audience. In summary, the analysis of "Dinotopia" in November 2023 provides several insights that can inform entertainment executives' decision-making processes and ultimately drive better content acquisition, distribution, and programming decisions.
This is Dinotopia's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dinotopia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Dinotopia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dinotopia, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Dinotopia in the United States. We provide our partners with meaningful TV expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.