The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential tool for content creators, distributors, and platforms to optimize their content decisions. The data points from the analysis of "Dirk Gently's Holistic Detective Agency" for the month of March 2024 in the United States can show how demand data can be leveraged to aid content valuation, acquisition, programming, and distribution decisions.
Using audience demand data from Parrot Analytics, it is possible to determine how much a content title is worth to a specific platform, calculate the ROI a particular title will bring for any given platform, and assess a TV series ability to drive subscriptions, and mitigate churn. For example, "Dirk Gently's Holistic Detective Agency" has a 4.4 times higher audience demand in the United States compared to the average show over the last 30 days. Only 8.6% of all TV shows have this level of demand, and this show's rank dropped in March by 13 spots. Based on the demand data, a distribution executive could assess how much this show is worth in the United States and decide whether to renew the show or promote it in the portfolio. Also, if the show's declining demand translates to churn, it would require more aggressive marketing.
Another application of demand data is for content acquisition. Decision-makers can leverage demand data to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the broader catalog. Additionally, it can aid in mapping local white spaces, optimizing release strategy and pricing, and uncovering under-monetized titles. The analysis shows that "Dirk Gently's Holistic Detective Agency" ranks 90.6% in the comedy genre in the US for March. Thus, a comedy vertical manager milks this data to identify similar comedy titles to add to the roster and increase audience engagement.
Furthermore, demand data links with programming decisions by providing insights on the popularity of a series, franchise potential, and affinity analysis to identify possible cross-promotion or partner opportunities. The data can also inform scalable concept testing, optimal spin-offs, and franchises development while understanding the changing viewer's taste. For "Dirk Gently's Holistic Detective Agency," we see that the show has franchises spin-off potential classified as okay, and the demand is good in Russia and France, while demand is okay in Sweden, Germany, and the Netherlands. A studio executive can leverage this data to develop a franchise or spin-off for the specific region with high demand.
Finally, demand data helps with distribution decisions by comparing content against other titles available on the market, informing pre-release marketing, and powering discovery and recommendations. As demonstrated by analysis insights, the demand spiked in late March, indicating that the distribution team can leverage this for pricing and availability decisions. Alternatively, a talent agent can use demand data to understand which brand to partner with or expand the show's popularity into new global channel opportunities.
In conclusion, demand data has multiple applications that can aid in content valuation, acquisition, programming, and distribution decisions for entertainment executives. Ultimately, executives can chart a path to success by using data-driven insights and developing optimized, user-centric content and distribution strategies.
This is Dirk Gently's Holistic Detective Agency's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dirk Gently's Holistic Detective Agency travels internationally.
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Over the last 7 days, people who watch Dirk Gently's Holistic Detective Agency also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC America and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dirk Gently's Holistic Detective Agency, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Comedy), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Dirk Gently's Holistic Detective Agency in the United States. We provide our partners with comprehensive television capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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