The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics content valuation system is powered by global content demand and supply, which helps you determine the value of a title and how much to spend on content.
For instance, by analyzing the demand data for "Doc Martin", we can ascertain its performance in the United States for March 2024. According to the data, the show has good demand in the US market, ranking 97.1 in the romance genre percentile for the month. However, its demand in the US has been decreasing recently by 36.9%, and it has dropped by 602 spots in terms of ranking during this period.
Demand data can help you determine how well your show will perform across different markets globally. "Doc Martin" is outperforming the demand of the average TV show in each of its top 10 markets, with the United Kingdom being its number one market globally. As a TV executive, you can use this data to determine which additional markets the show could potentially expand to and perform well.
Further analysis of the show's performance across different dimensions like Travelability, Longevity, and Momentum provides more insights that can aid in content decisions, acquisition, programming, and distribution. For instance, the data shows that the show's travelability is okay, indicating that it may not perform as well internationally as it does in its home market.
Regarding franchise potential and spin-offs, the show has good potential, and you can use this data to decide if it's worth investing in for its potential monetization opportunities.
Demand data can also help you determine the best release strategy and pricing for your content. For instance, you can examine how the demand for a show fluctuates over time to determine the right release window that will maximize the interest of your audience.
Lastly, the demand data can help you benchmark your content against other titles available on the market, optimize your marketing campaigns, and evaluate the impact of a specific talent or brand partnership on your audience. By using demand data, you can make more informed decisions, ultimately leading to the success of your programming, acquisitions, and distribution strategies.
Doc Martin's travelability to the United States in the last 30 days is 68%, which means that the audience demand for Doc Martin is 68% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Doc Martin travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Doc Martin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doc Martin, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Doc Martin in the United States. We provide our partners with extensive OTT know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.