The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage demand data to make more informed content and acquisition decisions. Here are some of the ways demand data can be applied to "Doctor Who" in January 2024:
1. Content valuation: By examining the exceptional demand for the show in the United States (38.3 times the average title), you can obtain data-driven insights into the show's true value. You can also apply valuation to the show globally, given its outstanding worldwide and travelability performances.
2. Acquisition decisions: Through demand data, you can identify the top markets for the show, with the United Kingdom being the #1 market, followed by the United States. You can use this information to make informed acquisition decisions regarding rights to the show, depending on your distribution strategy.
3. Programming decisions: Since the show's demand has been decreasing recently, you can use audience demand trends to inform programming decisions such as scheduling, marketing, and releasing new seasons or episodes.
4. Distribution decisions: Given the high demand for "Doctor Who," you can utilize demand data to identify the optimal platforms and territories for distribution. You can deploy the show in territories where demand is exceptional, as it has been the case in the US, UK, Australia, Canada, France, Germany, Brazil, Netherlands, and New Zealand.
5. Franchise decisions: Since "Doctor Who" has exceptional franchisability, you can leverage demand data to identify other aspects of the show that you can monetize through spin-offs or franchises, thereby maximizing the show's potential earnings.
6. Discoverability: Demand data provides insights on which genres and titles resonate with the show's target audience, and the platforms and territories where it's in demand. You can use this data to guide content recommendations and investments, which aid in the optimization of discoverability.
Overall, demand data provides crucial insights to TV executives that aid in smart decision-making processes across acquisition, content valuation, programming, distribution, franchise, and discoverability decision points.
Doctor Who's travelability to the United States in the last 30 days is 79%, which means that the audience demand for Doctor Who is 79% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Doctor Who travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Doctor Who is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doctor Who, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Feb. 27, 2024, 1 p.m. PST using global demand datasets from Parrot Analytics for Doctor Who in the United States. We provide our partners with comprehensive TV series know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.