The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you have access to a wealth of data that can help you make strategic decisions about content, acquisition, distribution, and programming. One key source of data is audience demand, which can give you a clear understanding of how popular a show is, what kind of audience it attracts, and how it compares to other titles in its genre.
For instance, let's take a look at the historical drama "Domina," which tells the story of Livia Drusilla, the wife of the Roman Emperor Augustus Caesar. By analyzing the show's demand data over the course of a month in the United States, you can gain insights that can help you make informed content decisions.
First and foremost, "Domina" has a demand that is 3.2 times higher than the average show in the United States over the last 30 days, indicating a good level of demand. This is a useful way to begin to understand its content valuation. Knowing how a show compares to the average can help you gauge not only its overall popularity but its value relative to other titles in its category.
Additionally, only 8.6% of all TV shows have this level of demand, indicating that "Domina" is a popular show, relative to other content in the market. Although the show's ranking dropped by 5 spots during March, it still ranks at the 92.7th percentile in the history genre, meaning it has higher demand than 92.7% of all history titles in the United States. This is valuable information that can help you determine the success of the show and how it compares to its competitors.
Furthermore, understanding what other shows that fans of "Domina" like can be beneficial when making acquisition and programming decisions. For example, shows such as "The Winter King," "The Wheel Of Time," and "Star Trek: Picard" are popular among "Domina" viewers. This shows an interest in similar historical or epic content that could be valuable to Your SVOD service's overall content strategy.
Another key insight is that the show's demand in the United States decreased by 2.3% during March, but demand spiked in late March 2024. Lastly, "Domina" has good travelability, meaning it could perform well in international markets. Its momentum and franchisability is also exceptional, which further indicates the potential value of the show.
By looking at the top 10 global markets where "Domina" is most in-demand over the last 30 days, executives can better understand the show's global appeal. In Bulgaria, for example, "Domina" is the number one show, with demand much higher than the average show, giving executives confidence that it could perform well in the Bulgarian market.
Overall, demand data can help executives answer a variety of questions, including determining content valuation, audience appeal, potential markets, and how a show measures up to its competitors. "Domina" is a prime example of the kind of insights that can be gained from analyzing demand data, and executives would be remiss not to take advantage of this powerful tool when making strategic decisions about their content and business models.
Domina's travelability to the United States in the last 30 days is 79%, which means that the audience demand for Domina is 79% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Domina travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky‘s Domina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Domina, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Domina in the United States. We provide our partners with comprehensive TV series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.