The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives looking to make informed content, distribution, or acquisition decisions can benefit from utilizing demand data such as the data provided for "Donkey Hodie". The insights gleaned from this analysis can be used to make strategic and tactical decisions across various aspects of the TV industry.
Content Valuation
Entertainment executives can use demand data to help determine how much to spend on content, whether they are financing a TV series or considering acquiring a library of content. Parrot Analytics' content valuation system leverages demand data to reveal the dollar value contribution of any title to any platform in any region. By using demand data to evaluate the value of "Donkey Hodie", executives can estimate its worth and assess its ability to drive subscriptions and reduce churn. "Donkey Hodie"'s good audience demand compared to the average show in the US over the last 30 days can be a positive indicator of its current popularity and value.
Supply & Demand
Demand data can help executives make better decisions regarding the acquisition and production of content. By analyzing the demand for specific types of content, executives can identify opportunities for growth and identify the types of content that resonate the most with audiences. For example, executives can use demand data to understand which genres are currently resonating with audiences in their local market or globally.
Programming Decisions
By utilizing demand data, TV executives can make data-driven decisions about scheduling and release strategy. Insights into audience demand and momentum can help them decide on the best time to release content, adjust the scheduling of shows, or optimize marketing campaigns ahead of premieres. The demand spike for "Donkey Hodie" in mid-March highlights the show's potential for such an audience-driven strategy.
Distribution Decisions
Demand data can also inform distribution decisions. By analyzing franchise potential and travelability for content, executives can determine which platforms and regions are the best fit for specific titles. For example, while "Donkey Hodie" ranks well in the US, it has poor travelability, suggesting that it might not fare as well in other markets outside the US. However, demand data from the show's top 10 global markets shows that it outperforms the average TV show in each of these markets, which can inform decisions regarding international distribution.
Subscriber Acquisition & Retention
Finally, demand data can be beneficial in terms of subscriber acquisition and retention. For example, executives looking to attract new subscribers or keep current ones happy can look to demand data to inform purchasing decisions for titles that have a track record of satisfying audiences. By examining competitive benchmarking insights, executives can compare "Donkey Hodie" with other titles available on the market and make decisions that will help to grow their audience and retain their existing subscriber base.
In summary, "Donkey Hodie" serves as an example of how demand data can inform decision-making across the TV industry. By utilizing insights about demand, executives can make more informed content, distribution, and acquisition decisions, and better serve their target audiences.
This is Donkey Hodie's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Donkey Hodie travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular PBS Kids‘s Donkey Hodie is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS Kids and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Donkey Hodie, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Donkey Hodie in the United States. We provide our partners with smart TV industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.