The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding demand data should be a crucial part of your content strategy. With the case study of "Dora And Friends: Into The City!" in the United States in February 2024, you can see how demand data specifically can aid you in making informed decisions.
In the case of "Dora And Friends: Into The City!", demand data reveals that this show has been performing well in the United States with 5.9 times the audience demand of the average show. This is excellent information as it could help you to understand the value of this show. Parrot Analytics' content valuation system provides an economic valuation system based on global content demand and supply. So, by using demand data, you can calculate the value contribution of any title to any platform in any region.
Demand data provides valuable insights into what type(s) of content exhibit opportunities to either acquire or produce. You can use demand data to keep your current audience happy with the right titles and content but also to attract new subscribers to your platform. If you want to retain your current audience, you can use demand data to find out which titles to buy or produce. Conversely, if you want to grow your audience, you can use demand data to determine which titles to acquire as well.
Another valuable insight is that similar shows preferred by fans of "Dora And Friends: Into The City!" include "Dexter: New Blood", "NCIS: Los Angeles", "Rick And Morty", "Nancy Drew (2019)", "Scorpion", "Siesta Key", "NCIS: New Orleans", "Charmed (2018)" and "Madam Secretary". This information could help you to look for acquisition opportunities for your platform or TV network.
Additionally, the Parrot Pulse tool provides measures of global performance across six dimensions: audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. "Dora And Friends: Into The City!" is doing well on audience demand and longevity, but not so well on travelability and reach. This information could help you to optimize your content release strategy and pricing.
Furthermore, by looking at the top 10 global markets, you can discover where "Dora And Friends: Into The City!" has the most demand. In this case, the United States is the number one market and Jamaica is the second-ranked market. You can use this information to target specific regions to promote the show, to guide marketing campaigns as well as inform your distribution decisions.
In conclusion, understanding demand data can provide a wealth of insights to aid your content decision-making processes. From the content valuation system using demand data to determine ROI to understanding the popularity of genres or shows in specific markets, demand data plays a critical role in helping you make informed content decisions.
This is Dora And Friends: Into The City!'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dora And Friends: Into The City! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Dora And Friends: Into The City! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dora And Friends: Into The City!, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 3:01 p.m. PST using global demand content analytics from Parrot Analytics for Dora And Friends: Into The City! in the United States. We provide our partners with valuable TV industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.