The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making strategic decisions about the content you produce, acquire, distribute, and program. Understanding audience demand is crucial to making informed decisions. Parrot Analytics provides a content valuation system based on demand data that reveals the dollar value contribution of any title, to any platform, in any region. Let's explore how Parrot Analytics' demand data analysis can help you make better decisions through the lens of the TV series "Double Cross."
Content Valuation:
Parrot Analytics' content valuation system based on demand data enables you to determine how much to spend on content. Using demand data, you can calculate the ROI that a specific title will bring for any given platform. For instance, the demand data for "Double Cross" indicates that it has 3.9 times the audience demand of the average show in the United States over the last 30 days, which is good. Comparing its performance on a 1-year rolling basis and on a recent 30-day period also indicates an increased popularity, demonstrating its potential value as a strategic asset for a streaming platform.
Acquisition and Distribution:
Audience demand data also powers Parrot Analytics' acquisition and distribution decision-making. By analyzing the top 10 global markets where "Double Cross" is most in-demand over the last 30 days, we can see how the show will perform as an acquisition-driving or churn-reducing title. The United States is "Double Cross"'s number one market globally with good audience demand of 3.8x. You can consider how to optimize distribution to cater to these markets and which regions to expand into for maximum ROI.
Programming:
Using demand data to program content is vital, and Parrot Analytics provides insights into audience tastes, genre preferences, and viewing patterns to inform programming decisions. For instance, "Double Cross" is in the 92.0th percentile in the drama genre in the United States over the last 30 days, indicating that it has higher audience demand than 92.0% of all drama titles in the United States. By examining the shows that fans of "Double Cross" also like, you can gain insights into what will resonate with your audience and program accordingly to keep them engaged.
Marketing:
Demand data also informs effective pre-release marketing by optimizing marketing campaigns ahead of a premiere. For example, "Double Cross" reached peak demand in late March 2024 in the United States, indicating a marketing campaign optimized for this period. Understanding factors such as momentum and reach of a title as a part of pre-release campaigns can help ensure that your content reaches its maximum potential audience.
Franchise and Spin-offs:
Besides informing programming decisions, demand data also reveals insights into a show's franchise potential. "Double Cross" has poor franchisability and spin-off potential, indicating that the show may not make for an immediate franchise or spin-off. Demand data can nonetheless help identify titles with high potential for spin-off or franchise development, extension content to support global SVOD expansion, and future content investments.
Content Value:
Parrot Analytics' demand data also helps to value content and libraries. By unbundling the value of a show and quantifying its platform-specific marginal revenue contribution, you can assess how much your content is worth to another streaming platform or studio, or to determine the baseline value of a title. For instance, comparing demand data between the last 30 days to the last 90 days illustrates an increase in audience demand in the United States for "Double Cross," indicating that the show is gaining popularity, and may command a higher value in terms of acquisition or distribution deal.
In summary, demand data offers insights that help content executives make informed decisions about the production, acquisition, distribution, and programming aspects of their content. The example of "Double Cross" illustrates how demand data-driven analysis can inform content valuation, acquisition, distribution, programming, marketing, franchise, and spin-offs, and work towards uncovering new opportunity markets for content distribution. As an executive, you can leverage Parrot Analytics' demand data to gain an edge in making informed and effective decisions.
This is Double Cross's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Double Cross travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Allblk‘s Double Cross is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Allblk and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Double Cross, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Double Cross in the United States. We provide our partners with deep TV series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.