The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to gauge the popularity and overall success of a TV show like "Dr. Death." By analyzing the show’s performance in the US market, decision makers can get insights into the effectiveness of their content strategies and how they could adjust them.
For instance, content valuation can help estimate a show's worth by revealing its dollar value contribution to the platform, as well as the baseline value of a title. Content valuation could answer questions such as how much the "Dr. Death" series is worth and how the show's performance as an acquisition-driving or churn-reducing title may affect its demand and its value to any platform.
Demand data also allows executives to understand the audience’s preferences, by exploring what other shows fans of "Dr. Death" are watching. "True Detective," "Fargo," "Halo," and "Reacher" are some of the shows that could have similar appeal to its fans, which decision makers could use to drive viewer engagement and acquisition.
Moreover, executives can use demand data to optimize the release and pricing strategies for a show. Producers can evaluate if the peak of demand coincides with the premiere, assess if it is possible to increase pricing based on demand or decide to release content in international markets with strong potential, such as in Russia, Ukraine, Canada, among others.
Additionally, executives can leverage demand data to make informed decisions regarding supply and demand. For instance, they can decide what type of content or genre exhibits an opportunity to acquire or develop based on significant demand, by analyzing local whitespaces.
Finally, by analyzing momentum and longevity metrics, an executive could infer if the show is performing well in the market. They could also determine if the show has franchise potential and if it has the possibility of sustaining its demand growth over time. These insights can guide executives to focus their efforts on building a sustained fan base and bringing more value to their platform.
Therefore, data analytics, and specifically, demand data, provides executives in the entertainment industry with quantifiable insights into the popularity and potential of their content, allowing them to make more informed acquisition, distribution and programming decisions.
This is Dr. Death's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dr. Death travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Dr. Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dr. Death, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Dr. Death in the United States. We provide our partners with extensive OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.