The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in various roles throughout the industry, demand data can provide key insights into the performance of their content on a global scale. By analyzing the demand data for "Dr. Panda" and its performance in the United States specifically, we can see the value in this kind of analysis.
Firstly, the high demand for "Dr. Panda" indicates that it is a popular show with a significant audience. The demand data can be used to value the content, by looking at the dollar value contribution of the title, and how much of its value is being driven by demand for one of its stars. Additionally, executives can use demand data to estimate the baseline value of the title, and to assess its ability to drive subscriptions and reduce churn.
Secondly, the decline in demand for "Dr. Panda" is cause for concern, as it indicates that the show is losing its audience. By examining the show's performance on a year-to-year basis, executives can gain insights into its popularity trends and identify areas for improvement. They can also use demand data to optimize their marketing campaign ahead of the premiere of the show's next season.
Thirdly, the show's performance in other markets can help executives to decide whether to pursue distribution or acquisition deals in those regions. By looking at the show's performance in the top 10 global markets, for example, executives can assess which markets may hold the most potential for growth. Demand also allows them to map local white spaces and identify popular genres that may attract new subscribers to their service.
Finally, the global performance dimensions measured by the Parrot Pulse can provide valuable insights into how "Dr. Panda" compares to other shows in terms of audience engagement and retention. Specifically, its poor travelability and franchisability, as well as its low reach, indicate that there may be some limitations to its spin-off potential and, for that reason, acquiring or investing in ancillary IP might not be the best decision. However, executives may still find value in the show's longevity and momentum, especially if they can identify key areas for improvement and invest in new strategies to help maintain or increase its audience.
In conclusion, demand data plays an important role in content valuation, acquisition, distribution, and programming decisions. By analyzing the demand data for "Dr. Panda" and other titles like it, executives can gain valuable insights into audience trends, preferences, and interests on a global scale. This data can help them to make more informed decisions about which shows to invest in, how much to spend on content, and how to optimize their marketing campaigns for maximum impact.
This is Dr. Panda's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dr. Panda travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Dr. Panda is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dr. Panda, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for Dr. Panda in the United States. We provide our partners with extensive entertainment industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.