The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's rapidly growing entertainment industry, utilizing data analytics to make informed content decisions is a key competitive advantage. Demand data is a powerful tool that allows executives to evaluate the relative performance of a title against its competition. In this article, we focus on how demand data can be used to analyze Dragon Ball Z Kai's performance in the United States for the month of February 2024, and how entertainment executives can apply those insights to their own content decisions.
One of the primary ways that entertainment executives can benefit from demand data is by utilizing content valuation to assess the relative value of different titles to their platform, network, or company. Using Parrot Analytics, a global content demand valuation system based on audience demand data, executives can determine the dollar value contribution of any title to any platform in any region. Content evaluation systems powered by global demand data can help answer questions about a show's contribution to the marginal revenue, how it drives audience engagement, and its ability to drive subscriptions or reduce churn.
For instance, examining Dragon Ball Z Kai's performance in the United States, we find that it has audience demand 3.8 times larger than the average show, which is an excellent score. Compared to its demand over the last 90 days, demand for this show has been decreasing recently, but it still offers high value to SVOD platforms. Its travelability, the ability to perform in global markets, is okay, and its franchisability (spin-off potential) is okay. Such detailed and quantified insights into a show's demand can inform content valuation processes and help executives make more profitable content decisions.
Another way entertainment executives can benefit from demand data is by leveraging its insights to acquire, distribute, or program content. Decision-makers can analyze demographic and psychographic similarities between fans of shows and help find similar titles that resonate with their core audience, or find pockets of previously untapped demand. In Dragon Ball Z Kai's case, we see that fans of this show enjoy documentaries, superhero content, cartoons, and family content, which can help inform programming acquisition or development decisions. Additionally, understanding how demand is evolving over time, how momentum is building, or losing, can help networks develop a more targeted and effective marketing plan.
Furthermore, demand data can provide important insights into audience preferences at a more granular level, informing networks about specific markets and audiences. In the case of Dragon Ball Z Kai, we see higher demand in North America, where it has 2.6x the demand of an average title. Understanding such region-specific demand can help executives identify sub-genres and niches that resonate with specific markets so that they can acquire or program content catering to those audience demands.
Finally, analyzing the longevity of a TV show's demand can help entertainment executives find hidden gems that may have fallen out of the public's eye. They can evaluate catalogs to find evergreen shows that have consistent demand over extended periods and require less marketing spend. In Dragon Ball Z Kai's case, we find that it has outstanding longevity, indicating that the show has cult-like popularity that can motivate viewers to tune in to the entire catalog and watch the content repeatedly.
To sum up, demand data analysis offers a variety of insights that entertainment executives can use to make more informed marketing, acquisition, programming, content valuation, or franchising decisions. By analyzing a TV show's performance, such as Dragon Ball Z Kai's, across different regions and demographics, and tracking demand data trends over time, executives can make smarter business decisions that help drive audience growth and revenue.
Dragon Ball Z Kai (ドラゴンボール改)'s travelability to the United States in the last 30 days is 251%, which means that the audience demand for Dragon Ball Z Kai (ドラゴンボール改) is 251% of the demand in its country of origin, Japan. Click through to another market to discover how well Dragon Ball Z Kai (ドラゴンボール改) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dragon Ball Z Kai (ドラゴンボール改), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 7:54 a.m. PST using global demand content analytics from Parrot Analytics for Dragon Ball Z Kai (ドラゴンボール改) in the United States. We provide our partners with deep SVOD insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.