The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Here are some questions that demand data can help answer, and how the demand data for "Dragons: The Nine Realms" relates to content valuation:
- Content valuation: Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using this system, you can determine the value of "Dragons: The Nine Realms" for any platform in the US market. With 6.8 times the audience demand of the average show in the US over the last 30 days, it is considered valuable. Moreover, "Dragons: The Nine Realms"'s demand has been increasing recently, which indicates the show is gaining in popularity.
- Subscriber retention: You can use demand data to determine which shows to buy to retain your current audience. With "Dragons: The Nine Realms" having higher demand than 93.7% of all comedy titles in the United States, you can consider buying this show inter alia to keep the subscribers happy.
- Subscriber acquisition: You can use demand data to determine which shows to buy to grow your audience. With "Dragons: The Nine Realms" outperforming the demand of the average TV show (1x) in each of the top 10 global markets, you can consider buying this show to attract new subscribers to your SVOD service.
- Supply and demand: You can use demand data to determine what type(s) of content exhibit the opportunity to acquire or produce based on the trend in audience demand. As "Dragons: The Nine Realms" has increased demand in the US market, you can consider developing or acquiring shows that fit the same genre.
- Optimal release strategy and pricing: You can use demand data to determine the best release strategy for your content. As demand for "Dragons: The Nine Realms" spiked in late March 2024 in the US, you can identify the release window that led to this spike and plan a similar release strategy.
In addition, Parrot Analytics' six dimensions metric (Parrot pulse) can give entertainment executives a better understanding of the global performance of the content, such as "Dragons: The Nine Realms." For instance:
- Worldwide audience demand across all platforms is good.
- Travelability is okay, which means the show has moderate international demand concerning its home market.
- Longevity is fair, indicating that audience demand is maintained over time.
- Momentum is outstanding, suggesting that the pace of growth in audience demand is exceptional.
- Franchisability (spin-off potential) is poor for "Dragons: The Nine Realms."
- Reach, the number of people expressing demand for a show, is okay.
Finally, accessing demand data can help entertainment executives answer questions like how popular a show is relative to the market average, what genres are resonating among the audience, which titles should they buy to grow or retain their audience. With "Dragons: The Nine Realms" having high demand in the US market and other global markets, entertainment executives can consider leveraging the show's performance to make smarter content decisions or use it as a benchmark for the competition.
This is Dragons: The Nine Realms's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dragons: The Nine Realms travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dragons: The Nine Realms, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Dragons: The Nine Realms in the United States. We provide our partners with essential television series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.