The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make sure that your content decisions are informed and backed by data. Utilizing Parrot Analytics' demand data can help you make better decisions to increase engagement, audience acquisition and retention.
Let's take the example of a Japanese anime series "Durarara!!", which aired in the United States during March 2024. By analyzing the demand data provided by Parrot Analytics, let's see how the data can be used to make more informed content, acquisition, and distribution decisions.
Content Valuation:
If you are looking at "Durarara!!" as a potential acquisition, or as a series to produce, knowing that it has three times the audience demand of the average show in the United States, and how that demand has been increasing in recent times, allows you to better assess the economic value of the series.
Programming decision:
"Durarara!!" has higher demand than 90.5% of all drama titles in the United States, indicating that it is a drama series that resonates with their audience. The 16.8% increase in audience demand in the month of March, along with its global performance ratings across six different dimensions, indicates that this series is one that deserves further attention and may be worth continuing for another season or rebooting at a later date.
Distribution and Release Strategy:
Demand peaked mid-March leading to an increase in demand in the UK, Netherlands, Russia, Sweden, and Poland leading to the possibility of launching it in these markets or promoting it further to increase demand in these regions. By analyzing demand spikes, executives can make informed decisions about distribution and when to release content to capitalize on peak demand, leading to better returns on investment.
Content Acquisition and Development:
By knowing what other shows viewers of "Durarara!!" also enjoy, executives can look for similar shows and acquire or produce content that can have a similar audience profile.
Content Recommendation:
Using demand data insights can help drive recommendation algorithms to lead to better personalization for viewers, leading to better user experience and longer viewing times.
In conclusion, demand data can be used to inform content decisions, analyze content valuation, and help content creators, producers, distributors in better programming, acquisition, and marketing strategies. Demand data can be used to better understand current audiences, identify new market opportunities, and make results-driven decisions that ultimately lead to better business outcomes.
Durarara!!'s travelability to the United States in the last 30 days is 120%, which means that the audience demand for Durarara!! is 120% of the demand in its country of origin, Japan. Click through to another market to discover how well Durarara!! travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Aniplex America, leading to increased commercial efficiency and ROI.
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Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Aniplex America by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Durarara!!. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Aniplex America to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Durarara!!), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Aniplex America by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Durarara!!, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Aniplex America‘s Durarara!! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Durarara!! also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Aniplex America and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Durarara!!, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Durarara!! in the United States. We provide our partners with comprehensive TV series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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